Analysis says domestic Tesla still has 30% room to cut prices, relying on supply chain localization

In the fourth quarter, Tesla delivered a record nearly 105,000 vehicles and a record delivery of about 112,000 vehicles. Tesla delivered about 367,500 vehicles in 2019, a 50 percent increase over the previous year, to meet its target. Tesla on Friday reported fourth-quarter delivery and production data, with full-year sales barely above the lower end of Musk’s previously expected sales range.

(Original title: Tesla’s annual sales of just “overthe” Shanghai plant has reached a weekly production capacity of 3000 vehicles)

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In the fourth quarter of 2019, Tesla delivered nearly 105,000 vehicles and about 112,000 deliveries, the data showed. So far, Tesla has delivered about 367,500 vehicles in 2019, up 50 percent from the previous year and meeting its full-year target.

According to Musk’s previous forecast, Tesla will deliver between 360,000 and 400,000 vehicles in 2019.

Analysis says domestic Tesla still has 30% room to cut prices, relying on supply chain localization

1000 Chinese-made Model 3 deliverables

Tesla’s shares rose about 5 percent to $452 on the day the delivery was released, putting Tesla’s shares up nearly 40 percent over the past 12 months.

In terms of delivered models, Tesla delivered a total of 19,450 Model S and Model X models in the fourth quarter, while the Model 3 delivered significantly to 92,550, while the Model S and Model X produced 17,933 and the Model 3 produced 86,958 vehicles. The delivery is greater than the output because there will be delays in delivery, industry insiders explained to First Financial.

At the same time, however, Tesla is expanding across the board. Tesla’s superplant in Shanghai is boosting production capacity, and Tesla says it has nearly 1,000 domestic models that can be delivered. Just last week, Tesla’s leaders attended an internal delivery ceremony and revealed only that the domestic Model had produced 1,000 models in three weeks, although Tesla’s latest announcement showed production of 3,000 vehicles a week.

“We continue to focus on expanding production at our new plant in the United States and in Shanghai,” Tesla said in a statement sent to First Financial. Although less than 12 months have passed since the Shanghai Super factory broke ground, we have produced nearly 1,000 vehicles for sale and are already in use. It also reached a production rate of more than 3,000 vehicles per week, excluding local battery packs that only started production at the end of December. “

Tesla clarified to First Financial Reporter that Tesla’s Shanghai super factory had only one assembly line for domestic assembly of imported parts. “Tesla currently has four major processes of the car stamping, welding, coating and assembly workshop, fully local production. Tesla said.

There is still plenty of room to cut prices

Tesla has just announced an adjustment to the price of its Chinese-made Model 3, with the base car price reduced from 355,800 yuan to 323,800 yuan (including the basic ride-assisted driving feature). At the same time, according to national policy, the entire Model3 can enjoy the purchase tax exemption policy, as well as 24,750 yuan of new energy subsidies, After the Chinese model3 subsidy price of 299,000 yuan, fell below the 300,000 mark.

Tesla’s early price cuts also suggest that localization of its supply chain may be accelerating. Earlier, industry insiders told First Financial that Tesla’s biggest challenge in the future is to nurture its local supply chain, a process that is expected to take a year or two. “If Tesla can’t achieve core components, such as the core of the domestic production, then the price cut is certainly a loss. The industry insider told First Financial.

According to a recent study on Tesla’s domestic supply chain released by Societe Generale, the gross margin of the domestic Model 3 is significantly higher than that of the U.S.-made Model 3, and the production cost of the domestic Model 3 is 20%-28% lower than that of the U.S. version. Societe Generale estimates that the domestic Model 3 has 27%-34% room for price reduction. It also means that further price cuts are possible in the future as Tesla’s supply chain becomes more local.

After Tesla officially announced the price increase, the first financial reporter came to the Tesla flagship store in Shanghai’s Zhongshan Park. The store is stocked with two black and red Model 3s, a domestic car and an imported car. Apart from the color difference, the shape of the two electric cars does not appear to be different. But a closer look at consumers will see that the chinese version of the Model 3 has the word “Tesla” printed on the left side of the tail of the Chinese and the Model 3 on the right, while the imported version of Tesla is not printed on the tail, the future import version of the tail will be printed with the word “Dual Motor”. And the domestic Model 3 is the standard battery life version, imported Tesla Model 3 only long-range and high-performance version, starting at 4399 million yuan and 5099 million yuan, respectively, excluding the subsidized price is also more than 400,000 yuan, with the domestic Tesla price difference of more than 100,000.

Analysis says domestic Tesla still has 30% room to cut prices, relying on supply chain localization

First financial reporter to the store staff learned that the current domestic Tesla orders are full, if now booked, is expected to be around March to pick up the car.

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