According to the latest data from Sensor Tower, the Apple App Store has created new transactions on Christmas Day. On Christmas Day, consumers worldwide spent $277 million on the Google Play Store and App Store, up 11.3% year-on-year. Consumers spent $193 million on the App Store, up about 16% from the same period in 2018 and outpacing Google Play’s 2.7% growth.
In terms of categories, the majority of consumers’ main spending points this Christmas are games. It’s worth noting that the main spend on mobile devices is approximately $210 million and is concentrated in gaming products, which account for 76% of total revenue from the Google Play Store and App Store, an increase of about 8% year-on-year and an increase of more than $195 million. The festival also boosted players’ enthusiasm for in-game top-up spending, with Tencent’s Tianmei Studios topping the list with PUBG Mobile’s $8.5 million in-game revenue, up 431 percent from $1.6 million in-game revenue for Christmas 2018.
Entertainment apps such as Disney Plus accounted for the largest share of non-gaming spending, with Tinder at the top of the list, with $2.1 million in revenue.
In the U.S., spending on the App Store and Google Play Store grew slightly less year-on-year, with consumers spending 4.8 percent more on apps than in the same period last year. Globally, however, the Google Play Store and App Store are growing at an annual rate of 11.3 percent, and consumers are spending more than $80 million on both platforms, up from $76 million on Christmas Day 2018.
Christmas has always been a big day for the App Store, as people receive new iPhones and iTunes gift cards during the holiday season. Sensor Tower’s estimate is actually slightly lower than Apple’s historical data. Apple said it had more than $1.22 billion in sales from Christmas Eve to New Year’s Eve during the 2018 holiday season, and believes the App Store will have official record sales figures for the 2019 holiday season.