With the opening of the annual CES (International Consumer Electronics Show) and the appearance of any new products? What will be the trend of consumer electronics in 2020? Here’s whatmedia predict: by 2020, the best things in the consumer tech world will be stronger and better. The word “premium” has been overused, but this year it will be used more frequently, and it is appropriate. It tells you that the best products will get better and more expensive.
These changes will also be somewhat redundant, as many of the improvements in the high-end market will be not needed by most: 5G phones will be everywhere, but 5G networks are still in their infancy. Televisions will have new features, such as high refresh rates, which are important to gamers, but may not matter to others. The latest computer chips may be the biggest leap for laptops in years, but it’s not known until they start rolling out on a large scale.
Many small products will also fold, but is it really necessary?
Other innovations are more practical. Electric scooters everywhere won’t go away, but they should be stronger and less discarded. In the coming year, we’ll also see a new game console battle between Sony and Microsoft heat up again.
Another big trend is streaming TV. The streaming war is in full swing, and more related services will emerge in 2020. How many programs would most people would like to subscribe to? more than they want. How much will competitors spend on new shows? Mostly more than you think.
All of these trends will kick off at CES in Las Vegas. Although this year’s CES will not appear mainstream brands of heavy electronics, but through this stage, we can get a glimpse of the direction of the electronics industry. Walk into any big brand’s booth and you’ll see a few hundred dollars of television series and features that were worth thousands of dollars a few years ago. Phones with in-screen fingerprint sensors will debut, but will become ubiquitous in a few years.
Since mainstream technology companies often leave their best products at their launch, you can also expect smaller companies to have a better chance of showing their products and attracting more attention at CES.
Trickletic economics is no longer a viable economic theory, but it still applies to electronics. High-end products will eventually be commoditized, prices will fall, fancy features will become mainstream. This will continue to happen in 2020 – the main theme of high-end products will be to improve existing product categories, not to create new ones.
Here’s a look at CES and the consumer electronics world in 2020.
Mobile: 5G is coming
5G has already appeared, will anyone be a big winner this year?
This year, 5G phones will go from strange experiments that can only be used on a few street corners to products regularly launched across the country. Some u.S. operators have launched 5G networks, but whether they can really bring fast enough speed to change people’s daily experiences remains to be seen.
Operators and handset makers should fix this as soon as possible, as new 5G phones can have significant “side effects”. The first Android phones with 5G technology are big, and the new product sq. 2020 may still be the case. There are also concerns that Qualcomm’s latest chips may not be as power-efficient as expected, as the highest-end chips require a separate modem and therefore consume more power.
Also, will Apple launch 5G this year? In the past, the company often took longer to adopt next-generation cellular technology. Over the past year, it has been at odds with Qualcomm, and Apple’s newly acquired Intel modem division is unlikely to be able to meet the challenge so quickly.
So in 2020, there will be a lot of questions about 5G, but they will come from phones that manufacturers will start selling in large numbers.
CES Outlook: CES has never been a mobile phone show, but there will always be some mobile phones on display – usually with new technologies such as on-screen fingerprint sensors, and some companies may discuss their 5G phone plans. With Samsung and Apple estranged from CES, small manufacturers have a chance to get some attention.
2020 forecast: Foldable phones will become the norm this year. That doesn’t necessarily mean it’s going to be mainstream, but there’s definitely something like this on the market. The first to be tested will be the Motorola Moto Razr.
(The above is the American forecast for 5G, the current market situation and China’s some what is different.) )
TV: full of gimmicks and dry goods
At the beginning of each year, ambitious expensive televisions at CES are always in the spotlight. Last year, LG showed off a curly OLED TV; Samsung didn’t fall behind, showing an improved version of the stunning modular TV The Wall, which uses MicroLED display technology to match OLED in screen quality, but with few drawbacks to the latter.
But these gorgeous exhibits don’t make much sense to the average consumer. Samsung’s “The Wall” is expensive, and LG’s curly TV is not yet available in the U.S. This is CES’s most compelling TV exhibit: they are essentially concept products masquerading as real consumer products.
However, CES is a great television display platform, and the less flashy exhibits do become real products that people can buy later. While Apple, Samsung and even Google have left their big phone hardware at their launch, their TV technology will still appear on CES.
CES Outlook: It’s time for manufacturers to embrace HDMI 2.1 completely and launch a 4K HDR TV optimized for Microsoft and Sony’s next-generation consoles. Features already appearing on the game display, such as variable refresh rates, will appear on TV products, and a 4K at 120Hz will take game fluency to a new level.
On the software side, the biggest TV releases at CES in 2019 are all about Apple. Several manufacturers have announced their support for AirPlay 2, and Samsung has announced its support for iTunes itself (eventually the Apple TV app). More such announcements are expected in 2020, and with the advent of Disney’s Disney Plus service, it is likely to become a built-in option for many TV products. In addition, standards such as ATSC 3.0, which can receive 4K signals through antennas, are expected to begin to be adopted by TV manufacturers.
2020 Forecast: Another year of 8K hype, but little to support. If 8K content doesn’t increase significantly, 8K will still be a niche technology this year , no matter how good its AI upgrade is.
Streaming Wars: Smoke
Streaming services will race to topple Netflix’s dominance
In 2020, the streaming war will become complicated. Disney’s Disney Plus and Apple’s Apple TV Plus are on the market by the end of 2019, with similar services such as HBO Max, Max and Quibi planning to launch.
With the introduction of these new services, they are competing for subscribers’ time and money, and more heavyweight content licensing deals will take place, such as Warner Media paying $450 million in royalties for Friends and Netflix reportedly spending $500 million to acquire the rights to Seinfeld.
News that big names are working on specific streaming platforms will also continue to spread. Martin Scorsese, a well-known American director, produced and directed the three-hour gangster film The Irishman for Netflix. More movies will flock to streaming platforms as studios such as Disney, Warner Bros. and Universal Pictures develop strategies for theater and streaming. Netflix will also continue to try to get its blockbusters in cinemas.
Ultimately, the biggest focus of streaming this year will be how streaming services compete with each other in a bid to upend Netflix’s dominance. The Netflix team has been leading the way for years in creating original programming for domestic and international audiences.
Podcasts, meanwhile, are less dramatised in the streaming war. In this area, Apple and Spotify will be in a showdown. Spotify acquired Anchor, a podcast network and podcast-writing technology company, in 2019 in an attempt to dominate the industry and transform itinto into an “audio” company rather than a streaming music company. Apple is said to be building its own original podcast content, presumably to avoid Spotify’s competition. Similar to video content, the new podcast space is expected to receive more new news, and more big names can be expected to join different services.
CES Outlook: Noisy. Quibi will deliver a keynote address and NBCUniversal will attend. Presumably, both companies will show off their upcoming new services, taking full advantage of the CES stage to promote the momentum.
2020 Forecast: Right now, creative talent is clearly the scent. Studios, streaming services and technology companies need content and big names, which means a flood of new shows from top talent will emerge. Exclusive agreements with creators and studios mean that content prices can quickly soar.
PC/Laptop: Processor is key
Intel Tiger Lake to bring 10nm process improvements to high-power H-Series processors
There will be a big predictable factor in windows laptops in 2020: collapsible dual-screen devices. Lenovo last year unveiled a fully foldable laptop, and Microsoft is already showing the Surface Duo, which will be launched during the 2020 holiday season, as well as Windows 10X, a custom-made operating system designed for such devices.
The first wave of these devices will come in 2020, and we’ll start to see if the extended screen will be the future of computing, or whether it’s just a flash in the pan. It’s not known yet, but we know that the processor will have its biggest upgrade in years.
That’s because regular laptops are expected to undergo a major upgrade in 2020: Intel’s third-generation 10nm chip, codenamed Tiger Lake, will go on sale this year, inheriting Ice Lake. Unlike Ice Lake, Tiger Lake is also worth applying Intel’s 10nm process technology to high-power H-Series processors. However, it may not appear on CES unless Intel wants to make a surprise.
AMD will also continue to challenge Intel with its upcoming Ryzen 4000 processor, which will apply AMD’s latest Zen 2 architecture to laptops. The big question is whether AMD can shake Intel’s long-standing dominance in the field.
There is also an interesting new player in the field: Qualcomm, which looks set to further ARM’s use of Windows this year, will add two new entry-level chips to the existing SnapDragon 8cx chip,although manufacturers are not yet fully utilized.
In addition, there will be some usual improvements in the field: some of the trends of the past will become more pronounced in the coming months, such as smaller borders, smaller hardware, and more USB-C interfaces.
CES Outlook: In terms of configuration, at last year’s CES, gaming laptops became the stars of the show as Nvidia launched its new RTX GPU for laptops. This year, however, all eyes are on the processor.
AMD is likely to release a new Ryzen 4000 processor for notebooks, and with Intel’s 10th-generation 10nm chip, Ice Lake, finally coming out, existing models are likely to see significant configuration improvements. While there are no rumors that Tiger Lake will appear at CES this year, Intel is likely to surprise.
Of course, we may also start to see some collapsible or dual-screen notebook products.
2020 forecast: Gaming laptops are still stagnating without the help of Nvidia’s new GPUs and Intel’s chips, meaning 2020 will be a good time for manufacturers to launch some sort of crazy new experiment in form or design to create the most powerful laptops.
Game Hardware: The next game console battle is coming
Standard game console architecture makes it easy to stream games from the cloud
Sony and Microsoft are eager to let you know that the next PlayStation and Xbox are on their way to the market – so much so that they’re released almost a year early, and they’ll have an epic showdown when the PlayStation 5 and Xbox X series open on the next holiday. As usual, Nintendo is still on the line, and of course the continued success of the Nintendo Switch is unshakable.
The evolution of the game means that players are no longer limited to a specific device, and they can now choose a platform that spans multiple generations of hardware and may not have to be tied to a host at all. Thanks to the PC-style x86 architecture of the Xbox One and PlayStation 4, Microsoft and Sony can easily build subsequent versions of the Xbox One X and PS4 Pro, both of which can run the same game library at higher resolutions or frame rates. Hosting games on cloud servers is much easier, so subscription services like PlayStation Now and xCloud can also transfer games to a PC or phone.
Will Sony and Microsoft abandon that advantage and instead sell newer, more exclusive consoles? It is possible. But it feels more likely that the future of the game will be a different experience: Microsoft, for example, get the underlying experience on Xbox, experience a stronger visual impact on xbox One X, and get the best visuals on the Xbox Series X. Expensive SSDs mean less game load waiting time, and you can play xCloud on your phone.
With VR and AR games still out of the picture (although the holiday season sales of Valve Index and Oculus Quest seem to offer some hope), cloud games are once again the most promising game technology advances. With Google’s Google Stadia already available, the PS5 and Xbox Series X will also be available, and there will be a host of product services competing for players in the future to buy the next generation of games.
CES Outlook: Sony and Microsoft both claim that their consoles support running games at 8K resolution, so the industry is likely to put more emphasis on 8K this year, and we wouldn’t be surprised if one or even three cloud gaming companies use the platform to advertise it.
2020 Forecast: In 2020, we will temporarily suspend discussions about the tripartite competition between Nintendo, Sony and Microsoft, as new challengers emerge. Maybe it’s Amazon, which is rumoured to be launching a cloud gaming service, or Google’s Stadia will make a difference. Perhaps Apple will eventually embrace big-screen games, launch new Apple TV or iPads on apple Arcade, and even launch its own game consoles.
It won’t say goodbye to the internal combustion engine in the short term.
In the next decade, electricity will continue to dominate all modes of transportation. But that’s not to say we can say goodbye to the internal combustion engine altogether. Today, the vast majority of private cars on the road are fuel cars.
A full transition to an electric vehicle will take an extremely long time, but this transition has begun and will continue over the next decade. More countries are expected to follow the example of Britain, France and Norway in proposing to ban the internal combustion engine. The US is considering a “cash-for-clunkers” scheme to ensure zero emissions for every car on the road by 2040.
Electric flights will really emerge in the next decade, mainly in the form of hybrid, small helicopters offering short-haul travel in cities. At first, the vehicle will only be for the rich. Many doubt that these so-called “flying cars” can overcome safety and regulatory hurdles and expand to reach more people. Before we can build pure electric commercial aircraft that can fly between cities, battery technology will need to make great strides.
Some cities will continue to be fooled by the unrealistic vision of super-high-speed rail. But they should actually invest in increasing the number of buses, especially electric buses. Although these humble cars are not as attractive as super-high-speed trains, they can really solve the problem of urban traffic congestion.
CES Outlook: Over the past few years, CES has gone from a technology show to an auto show. This year, carmakers seem to be curbing the urge to showcase their cool products on the occasion. With most companies already announcing their 2020 flagship electric vehicles at their launch, no major releases are expected at CES. There will be some demonstrations of self-driving cars, but not as exciting as they were a few years ago. After all, there are real driverless cars on public roads today.
This is not to say that CES will be completely free of crazy car concepts. Honda will show off an “enhanced driving” concept car with a “re-invented” steering wheel. Nissan will show off a new electric car, and South Korea’s Hyundai plans to show off a flying car.
2020 forecast: Tesla CEO Elon Musk will continue to post strange things on Twitter, on the edge of the law (a little careless may be prosecuted by the Securities and Exchange Commission or ordinary citizens).
Cycling tools: harder, better, faster, stronger
Electric scooters may eventually become durable enough to last long enough
Electric bicycles and scooters have quickly become popular alternatives to transportation in big cities. Of course, there is still a lot of debate about whether they are replacing car travel or just a walking tool. Nevertheless, such tools are more likely to emerge in 2019, a trend that is likely to continue in 2020.
However, these power-riding tools themselves are bound to change: evolving into advanced forms that are more suitable for this type of use. Most importantly, this means they will become stronger, especially on electric scooters.
Almost all electric scooter-sharing companies are working on their own proprietary products, which have to be durable. Electric scooters and bikes may also become smarter and more practical, with better locking systems and brackets, with dynamic speed limits and more.
CES Outlook: As usual, you’ll see a lot of weird products. CES is the first time a product like the ZBoard electric skateboard has been unveiled, with two pressure-sensitive pedals at both ends of the ZBoard and a hot-swappable battery. In this area, those concepts often don’t come true, but they help to sort out what is possible. We’ll also see something closer to mass production, such as Segway-Ninebot’s entry into electric scooters and scooters.
2020 Prediction: To differentiate, some small players will try to introduce eye-catching technologies such as self-balancing and self-driving. The discussion has been going on for some time, and the industry has tried some, and we may see some results this year. Moreover, startups that want to become famous are trying to solve flashy problems, not those that are obscure but important.
In 2020, we will also see more trials around new tools, such as ride-electric scooters and tricycles.
Camera: The DSLR isn’t dead yet
The biggest point of view will be the mirrorless camera.
It should be easy to predict where the camera will go in 2020. Normally, they should follow the trajectory of the past five years. Over the past five years, smartphones have largely replaced low-end fool cameras, while mirrorless cameras have replaced once-popular SLR cameras.
However, cheap fool cameras are likely to never make a comeback, and SLR doesn’t seem to be pulling out of history, thanks largely to Nikon and Canon’s huge business inertia. The two companies are expected to continue to invest in their SLR businesses and product lines from entry-level to professional level, even if they finally hedge their bets with competitive mirrorless products.
The biggest focus will still be mirrorless cameras, whether It’s Sony that will challenge the limits of 35mm sensors and modern autofocus systems, Or Fujifilm’s ability to continue to operate while building a photographer’s affordable digital camera, or Leica’s continued ability to create expensive but extremely good professional photography tools.
In terms of cameras, 360-degree cameras seem to have unexpectedly re-emerged, although they are not designed to create VR content, but to provide an infinite selection of angles when editing. Whether the established company will enter the field and challenge the DJI and insta360, which currently produce 360-degree panoramic cameras, will be a big look.
CES Outlook: CES is not usually the occasion for major camera news, but companies such as Canon and Nikon may have some less significant product launches. Start-ups like the Insta360 may also show off new products.
2020 forecast: The best camera most people have access to will still be the iPhone, while Android will still lag behind Apple in video quality and functionality.
Smart Home: Safety First
If there’s one thing we know about smart homes in 2019, it’s that the most important feature sits is security, not cost, platform compatibility, and voice commands. But for the average consumer, the safety of the product is the most difficult to judge.
The consequences of such incidents are clearly frightening and disturbing, as there have been numerous reports of home surveillance cameras from companies such as Nest and Ring being “blacked out” or at least accessed by outsiders.
Entering 2020, smart home device manufacturers and platform owners will first discuss how to ensure that their devices and user accounts are as secure as possible.
Of course, the security of this product depends to some extent on the user. Smart home accounts must use a unique password and set additional levels of security, such as two-factor authentication. But from Motherboard’s excellent analysis of Ring security, there is still plenty of room for improvement for device manufacturers.
Despite nearly a decade of existence, modern DIY smart homes are still in their infancy, with numerous problems in availability, setup, compatibility, reliability, and longevity. Some manufacturers have been trying to solve some of these problems recently, but they will take time, and whether they will be able to solve those problems remains to be seen.
CES Outlook: You’ll see a lot of new smart home products, such as light bulbs, switches, smart plugs, and a variety of other accessories that have been a major part of the smart home market over the past few years. In the long run, some technologies will be more important than others, but this year we’re unlikely to see any truly disruptive smart home technology.
Forecast 2020: Negative coverage around Ring products, mainly video doorbells and indoor and outdoor security cameras, will not have a material impact on their popularity and use. While there have been numerous reports of Ring’s close cooperation with local police departments and the number of problems with Ring’s Neighbors app, Amazon (which owns Ring) will continue to actively promote sales of these devices, which will lead to higher sales in 2020.
Headphones: Eliminate noise
With so many headsets equipped with voice assistants, Bluetooth connections and even USB-C connectors, it’s hard to imagine where they’re headed next. Of course, high-end features will inevitably penetrate into mid-range headphones, but what new realm will high-end headphones reach in the future?
One aspect that wireless headsets still need to improve is the pairing process. With its W1 and H1 chips, Apple has shown that pairing a pair of wireless headphones is as easy as plugging in a 3.5mm audio jack. Other headset companies are expected to work hard to develop their own solutions.
Yes, Apple has control of its own headset products (not to mention the phones that come with it), something most other headphone companies dream of, but given that most Android phones and many wireless headsets support Qualcomm chipsets, It’s not unreasonable to think that products that might compete with Apple’s AirPods are not unreasonable.
CES Outlook: In the short term, what people want most is to support Qualcomm’s new AptX adaptive standards. The standard was announced more than a year ago. This is not the most exciting technology, but when you are in a place with a lot of audio interference, by compressing the bit rate of the audio, it has the potential to make wireless audio more reliable. Earlier this year, Bowers and Wilkins’ PX7 headset became the first consumer-grade headset to support the standard, and the industry wants to see more companies join the standard at CES.
2020 forecast: With Apple adding noise-cancelling to AirPods, a real wave of wireless noise-cancelling headphones will almost inevitably come. Of course, Apple isn’t the first company to adopt this feature, but no one can get to the right when it comes to leading the way.