“Tesla is going to have a big deal to do,” Tesla’s official WeChat Public said. On January 7th, the Chinese-made Model 3 will be officially delivered to the outside world. Tesla’s official website on January 3rd showed that the price of the standard battery-renewed version of the Model 3 (including the basic version of the assisted driving feature) produced by Chinese factories was adjusted: from the original 3558 million yuan (RMB, the same below) reduced to 299.05 million yuan, breaking through the market high-end model consumers buying psychological range.
Such price adjustments demonstrate Tesla’s competing ambitions for China, the world’s largest potential electric car market, and confidence in the chinese market’s consumer potential.
It also means that Tesla’s supply chain is becoming more local.
“The biggest challenge for Tesla in the future is to nurture its local supply chain, a process that is expected to take one to two years, ” an industry insider told the media. “
According to a recent research report on Tesla’s domestic supply chain released by Societe Generale, the domestic Model 3 will also have 27%-34% of the future price reduction space, corresponding to the absolute price reduction amount of 85,000-108,000 yuan. The premise is to complete the localization of the supply chain.
The production cost of the domestic Model 3 is 20%-28% lower than that of the U.S. version, with a significantly higher gross margin.
According to media reports, the current domestic version of Model 3 has 30% domestic parts, the body parts are expected to reach 80% in July 2020, the end of the year reached 100%.
The price cuts suggest that the localization of Tesla’s supply chain may be accelerating. In the tide of anti-globalization and trade friction, it shows its layout for the future.
Elon Musk, Tesla’s chief executive, announced in The German capital in November that he would invest in a plant in Europe. The site is located in the Berlin-Brandenburg area. The plant is expected to be operational as early as July 2021.
This is Tesla’s third plant in addition to its existing U.S. plant and Shanghai’s “super factory.” German media reported that the Berlin plant invested about 4 billion euros and created about 7,000 jobs.
In the fourth quarter of 2019, Tesla delivered nearly 105,000 vehicles and about 112,000 vehicles. So far, Tesla has delivered about 367,500 vehicles in 2019, up 50 percent from the previous year and meeting its full-year target.
Tesla’s shares rose about 5 percent to $452 on the day the data was released, putting Tesla’s shares up nearly 40 percent over the past 12 months.
The Shanghai Super factory is a key card for Tesla.
“Delivery at the Shanghai plant should be the next catalyst for Tesla’s sales growth and, more importantly, the plant appears to be expanding faster than we expected.” Robert W. W., a market research firm. Baird does so.
Tesla said capacity at its Shanghai superplant is rising dramatically, to exceed the weekly production rate of 3,000 vehicles, excluding local battery packs that start production at the end of December.
Tesla is at the head of the global automotive industry’s electric, intelligent tide.
Ouyang Minggao, a member of the Chinese Academy of Sciences, said at the China Electric Vehicle 100 Forum (2020) that new energy vehicles are strategic emerging industries that the country firmly supports, and the general trend of global market transformation is clear. The pain caused by the retreat of domestic subsidies is an inevitable process, but the international Germany, France, the United States have just issued a new energy vehicle continued subsidy policy. With energy storage and intelligent new energy vehicles, combined with energy Internet, renewable energy transformation, distributed technology, the promotion of the energy revolution is most likely.
The news of Tesla’s price cuts came as shares of NIO Auto, one of the country’s new energy vehicle representatives, plunged 8.7 percent in the session.
NIO after the listing of the capital pressure has not been reduced, the company’s financing speed can not catch up with the loss range, and finally ushered in the capital cold winter conflict broke out. Nio failed to meet its delivery target of 40,000 to 50,000 vehicles in 2019 and the company had to save lives.
The small Peng and Via cars, which cost less than NIO, also failed to meet the delivery targets set in early 2019.
From June 26, 2019, the new energy vehicle subsidy policy adjustment began to implement, not only the local government subsidy is abolished, the national subsidy standard has also been reduced by more than 50%.
According to the China Association of Automobile Manufacturers, domestic sales of new energy vehicles fell 43% year-on-year to just 95,000 units in November, and the full-year sales target of 1.5 million vehicles is also likely to be met.
After “weaning” domestic electric vehicle manufacturers encountered unprecedented challenges, the entire domestic new energy vehicle market may encounter the first time in history negative growth.
As the false boom brought about by subsidy policies fades, the naked swimmers in the market will eventually emerge.
New energy subsidies have been on the decline since 2017, and models with low end-of-life capacity will begin to be phased out in 2018. But into 2019, the long-term battery of vehicle subsidies also began to drop significantly, the domestic new energy market into a full-scale clearance phase.
Tesla’s revenue in China reached $2.318 billion in the first three quarters of last year, up 48 percent from $1.445 billion in the same period in 2018, compared with domestic manufacturers that have struggled to pull out of subsidy policies, and China continues to be Tesla’s largest overseas market outside the U.S.
From January 7, 2019, the shanghai plant laid the foundation, to December 30, the domestic Model 3 delivery. When your opponent is at his most vulnerable, quickly throw a fatal blow. With a cut in production, Tesla didn’t hesitate to make a punch.
Obviously, in addition to threatening the survival of the car-making new Ding, the price-cutting Model 3 will certainly hit the same price competition – BMW’s new three-series, Mercedes-Benz C-Class, Audi A4L, Lexus ES and other luxury B-Class car market share.
Xu Haidong, assistant secretary-general of the China Association of Automobile Manufacturers, said the auto market would continue its downward trend at the 2020 China Automotive Market Development Forecast Summit. China expects to sell 25.83 million vehicles in China in 2019, down 8% year-on-year, and 25.31 million vehicles in 2020, down 2% year-on-year.
Most of the “loss” of sales is reflected in the low-end market, especially the market of models under 100,000 yuan decline significantly. Luxury car sales are bucking the trend.
According to the Passenger Vehicle Market Information Association, luxury car brands sold 202.4 million units in November 2019, up 18.6% YoY, and 2.003 million units sold in January-November, up 11.5% YoY.
“From another perspective, this shows a trend towards increased consumption and is a sign of the automotive industry’s move towards high quality. Fu Weifeng, executive vice president of the China Association of Automobile Manufacturers, said.
On December 3 last year, the Ministry of Industry and Information Technology mentioned in the “New Energy Vehicle Industry Development Plan (2021-2035)” (draft for comments) that by 2025, the proportion of new vehicle sales of new energy vehicles in China will reach about 25%, which is significantly higher than the previously planned production and sales targets.
The cut-price Tesla smelled bloody in the Colosseum.
By December 20, Tesla was built its 300th super-charge station in mainland China. This means that its super-charge station has covered more than 140 cities, the number of super charging piles has exceeded 2,300, and the destination charging piles have exceeded 2,100. The need for rapid energy recharge can be achieved in the country’s major cities, which is self-evident for the so-called high-end customer experience.
And 10 times a year through the air download software upgrade to enhance the ride experience of the iteration, but also let the intelligent Tesla hit the traditional luxury car.
“Currently, carmakers are using profits from gasoline or diesel cars to finance the production of electric vehicles. The rise of electric cars will lead to fewer models, said Bram Short, Audi’s outgoing chief executive, and that “carmakers that miss out on electric cars and are financially unable to keep up, as well as those that are barely profitable or even loss-making” will disappear.
Only individuals and organizations that continue to make the first, and constantly break through the path, are the strong with vitality. Lying in the past just want to eat comfortable old books of the organization, sooner or later will be thrown into the history of the rusty “hammer” pile.
Tesla’s ambitions are far greater than people’s imaginations.
Tesla’s pickup truck, the Cybertruck, unveiled last November, has completely upended the perception of traditional pickups. Simple rough straight line, the body of a little curve trend is not, as if there is no sense of design.
Elon Musk says Cybertruck’s body is made of its own rocket, Ultra-Hard30X cold-rolled stainless steel. This shape, also because the hardness of the material is too large, the press can not completely change the shape of this material.
Perhaps Musk never thought of a small fresh meat than the face, but stared at the all-terrain Hummer that was equipped with the U.S. military?
Elon Musk is the tickling bullies of the car industry’ mountain tops. But it is the Iron Man, which is omnipotent in the eyes of the younger generation.
Hand holding the rich mine to fight with you economic bureau, one side “trump”, the other side of the science and technology tree all flowering.
The old and new irons that built the car, are you ready?