The Xbox One didn’t get Microsoft back to the 360 era, but after realising that its console was failing, it decided to launch the XGP game subscription service, which gave Microsoft more users at the end of the generation.’ In a recent interview with The Washington Post, Ben Decker, head of marketing for Microsoft’s game services, said XGP is not an experimental product but the future.
Ben Decker, head of marketing for Microsoft’s game services, told The Washington Post that the XGP subscription service is not an “experimental” product and will appear on any future product on its platform, benefiting from both large and small games.
He said: “We are working very hard to get the XGP service to land next-generation consoles, XGP is not an experimental product of this generation of consoles, our users can completely with XGP experience all of our future (game) products.” When an average user joined XGP, the number of games he played increased by 40 per cent and the number of games he touched increased by 30 per cent, and the number of games increased was not limited to XGP. “
Ben Decker says the game’s player base has increased by 20 percent since Microsoft added the My World baserock version to XGP last April.
Ben Decker later said the emergence of XGP was also a success for independent game developers, saying the user base for some small games had grown 30 times as much as XGP.
XGP also appears to have brought huge growth to the live service, as Microsoft launched the Xbox Game Pass Ultimate on the PC side, a PC-exclusive service that allows PC players to enjoy the same XGP lineup games as the console. XGPU users are spreading games more than seven times faster than Xbox players.
Ben Decker, head of marketing for Microsoft’s game services, says the positive thing about XGP is to provide a smooth gaming experience and reduce barriers to consumer shopping. Last November, the XGP camp added several new members, including The Witcher 3, Final Fantasy and Iron Fist 7.