Beijing time on January 6news, another year CES (International Consumer Electronics Show). CES 2020 will open in Las Vegas on January 7. At the show, people will not only be able to get a glimpse of new products and technologies that technology companies are expected to release this year, but will also be able to get a sense of consumer feedback on these products. CES focuses on the “future”. So what companies have made headlines and industry trends on CES in the past decade? TechCrunch, a tech blog, summarizes the CES events of the past decade:
CES 2020 is about to open
CES 2010: Veteran handset maker Palm Transforms Microsoft Predicts “Natural User Interface”
This is the year of the transformation of Palm, a veteran handset maker. In 2009, Palm released its first smartphones, Pre and Pixi, attracting a group of die-hard fans who are obsessed with its look, all of which set it apart from Android and iOS phones. 2010 was a year of momentum for Palm, and the company’s CEO, Jon Rubenstein, announced at CES that he had never used an iPhone. This “bull-and-out” rhetoric helped establish Palm’s image as independent. Palm announced a lucrative deal with carrier Verizon that would boost its shares by 10 percent by selling smart sms through Verizon.
Palm Pre Mobile
At the same time, the battle between Android and iOS is intensifying. In 2010, AT?amp;T, once the exclusive iPhone sales operator, began selling its first Android smartphones. That year, Motorola released a “backflip” phone, Dell released a tablet and a “smart book.”
This year, Microsoft pre-empted the arrival of a “natural user interface”. After CES 2010, Steve Ballmer, then Microsoft’s CEO, published a prescious article about new ways people will interact with devices in the future, including touch, gestures, voice, and high reliance on the cloud. He also singled out the “Natal Project”, which was shown at CES and eventually developed into Microsoft’s Kinect experience technology. Other topics for CES in 2010 include the future of smart cars portrayed by companies such as 3D TV, Ford and Nvidia.
CES 2011: 4G outbreak
2011 was the year of the 4G outbreak, and many carriers announced LTE and 4G networks. T-Mobile, the US carrier, announced the sale of 900,000 4G phones and HTC released its first 4G devices. Many of the famous mobile phone brands of the time ultimately failed to stand the test of time, towards the fall. Addiction technology was selected as the best tablet and smart phone at CES 2011, including brands such as Motorola and BlackBerry, but these brands are now out of the box. 2011 was also the year android tablets laid the groundwork for the future with the Hive system, but the end result proved to be another no-use effort.
HTC Inspire 4G
The car began to take to the CES stage. Today, cars are an important part of CES, after all, they are essentially large mobile hardware, but that was not the case in 2011, especially when the Detroit Auto Show and CES were nearing schedule. In 2011, Ford Motor company announced its first move into electric vehicles at CES, kicking off the next decade with the release of new technologies by mainstream car companies at CES.
CES 2012: Nokia releases first Windows smartphones
Remember when Nokia was the world’s biggest handset maker? It was in 2012 that Nokia made a major strategic shift on its path to decline. At CES 2012, Nokia released its first Windows Phone system smart phones for the U.S. market, sold exclusively by AT?amp;T. As it turned out, this was just one step towards Microsoft’s eventual complete acquisition of Nokia’s mobile phone business. The failed deal ultimately left the two companies deeper and deeper in the mire of the mobile phone market. But in 2012, Nokia’s launch of the Windows Phone still raised hopes for both companies.
Nokia Lumia 900
This year, more progress has been made in the field of smart Television. It’s nothing new to integrate TV sticks such as Fire TV, but Samsung TVs, which can integrate content from satellite TV operator DirectTV, made headlines in 2012.
2012 was also Ballmer’s last keynote address at CES, as Microsoft then decided not to give a keynote address at CES. He announced that Kinect would support the Windows platform on February 1 of that year.
CES 2013: Nvidia PushIng Game Console Project Shield Virtual Reality Oculus
This year, Nvidia has made a significant leap forward. Nvidia was a well-known manufacturer of high-performance computing devices, graphics processors and other processors used in Internet cars. At CES 2013, Nvidia unveiled its own hardware: the gaming device Project Shield, which uses Nvidia’s latest processor. Sales at Shield have been growing over the years.
Nvidia Project Shield
Virtual reality (VR) company Oculus is beginning to emerge. A year later, Oculus was bought by Facebook for $2 billion. Oculus Rift devices were not released at CES, but Oculus built a high profile for Oculus Rift by setting up a booth at CES for the first time in 2013 to demonstrate VR headsets to all visitors. Previously, Oculus also raised money for Oculus Rift on crowdfunding site Kickstarter. Another high-profile crowdfunding project, pebble smartwatches, is on display for the first time at CES.
CES 2014: Wearable technology erupts
At CES this year, wearable technology has become a topic of increasing concern. Google launched Google Glass to consumers a few months later. Apple was slower in this regard, and it didn’t launch its first smartwatch until April 2015.
Oculus VR headset
Streaming services didn’t really go on to become popular until a year later, but Netflix’s release on CES that year signaled that OTT Internet services would soon become a hot topic in CES and elsewhere. Netflix CEO Reed Hastings has announced that the 4K version of the hit US drama House of Cards will be available exclusively for 4K-enabled LG TV.
The VR craze is spreading. That year, Oculus released a new version of its wearable device. Sony, the innovation company Meta and others have also shown off their VR devices. But efforts by companies such as Meta have now failed, and others are struggling. Many companies are looking for long-term mainstream markets for VR and AR devices. Apple is also likely to release AR devices.
CES 2015: Smart home debuts Mercedes-Benz unveils self-driving concept car
Smart homes are getting smarter. When CES 2015 was held, Google had not yet completed its acquisition of Nest, the maker of smart home equipment. However, Nest’s momentum is a good illustration of why it has been acquired and continues to be an important part of Google’s smart home strategy. Nest announced a number of new partners at CES through the “Working with Nest” program.
Mercedes-Benz Self-Driving Concept Car Benz F 015
At the same time, while Apple has not officially exhibited at CES for a long time, it remains the focus of CES discussions, especially in the area of connected homes. Many new partners have announced partnerships with Apple, further expanding the Apple HomeKit smart home ecosystem at CES.
Robots and drones take turns. Improvements in AI technologies such as computer vision and speech recognition have spawned a number of devices designed to help people see the world and issue voice commands. The trend has also spread to simulation robots, camera-equipped drones and safety devices.
Mercedes-Benz releases self-driving concept car Benz F 015. This is a car, a prototype that may never be able to get up and down the line on the production line. But it is a sign of the times. In 2015, more automakers entered the autopilot market to demonstrate their self-driving technology. For a variety of reasons, the widespread commercialization of self-driving cars is still a long time coming, but investment in this area continues to grow, and we expect self-driving technology, consumer enthusiasm and regulatory measures to mature together one day. Other big news in the automotive sector includen’ The launch of Nvidia’s new car platform.
CES 2016: Netflix’s hot autopilot still the main character
The rise of Netflix has made streaming video the focus of the entertainment world. That year, Netflix used CES as a platform to announce significant expansion progress: the company has expanded its service to 130 countries, a huge international expansion achievement. The international market also lays the foundation for further growth for Netflix in the future, possibly through consolidation.
Self-driving technology continues to be a hot topic at CES, but it has changed this year. GM, another car giant, not only unveiled new electric cars at CES, but also announced a $500 million investment in U.S. internet giant Lyft. GM’s move is also justified, opening up the future of the self-driving car market, and taking a stake in a major startup that could change the way it travels in the future.
CES 2017: Amazon voice assistant Alexa is everywhere
Ford Sync System Integration Alexa
This year CES became the home of Amazon’s voice assistant Alexa. Although the Echo, Amazon’s smart speaker, was released as early as 2015, the integration of Alexa’s devices and Echo-based hardware only came out the year before. In 2017, this trend is truly everywhere, not just for smart speakers from third-party vendors, but also for refrigerators and other devices. Given that smart homes have become recurring themes on CES, Amazon has actually become an important player in CES. But the question is, how much of these integrations have been successful? There may be a lot of connected devices in people’s homes right now, but how much do you really use?
CES 2018: Google Assistant Dominates Show
In front of Amazon or Apple, Google is not willing to show weakness. In 2018, Google ruled CES with its own “voice”, more specifically, Google Assistant. In addition to presenting Google Assistant’s trains, billboards, Google slogans, slides and candy machines, Google’s name and Google Assistant’s integration efforts are linked to the release of most of CES’s important hardware and software. It’s not necessarily a guarantee that people will use Google Assistant, but its ubiquity will be convenient for those who want to use it.
CES 2019: Chinese manufacturers are watching
The development of Chinese companies and their operations in the U.S. and other Western markets have been a hot topic in the tech world for some time. CES has benefited from the huge number of Chinese visitors and exhibitors, and it has also made them the focus of attention. At CES 2019, Huawei kept a low profile and ZTE did not participate. Gary Shapiro, president of the Consumer Electronics Association of the United States, the ceS organizer, criticized President Donald Trump’s strategy.
Other topics at CES last year included more advanced streaming technology, and the voice assistant market achieved a degree of truce: a single device can now support multiple voice assistants.