Apple and Samsung are the biggest winners for the North American Christmas holiday

As the most important holiday of the year in North America across the ocean, the Christmas holidays are not only a rare time to reunite with family and friends, but also the peak time for various commercial sales activities, many people will be attracted by various promotions by merchants to the mall or online stores to buy Christmas gifts. It also makes the Christmas holiday considered by many businesses to be the most critical point of the year.

According to a recent report by Flurry analytics firm Analytics, the two biggest winners in the North American mobile phone and tablet market during the just-concluded 2019 Christmas holiday were Apple and Samsung, with 40 percent of the market share for the period from December 1 to December 24. .6% and 26.3%, and between December 25 and December 31, the gap widened further, with Samsung at 23.5% and Apple up two percentage points to 42.8%.

Apple and Samsung are the biggest winners for the North American Christmas holiday

In addition to looking at market sharebasedd in the volume of inventory, the activation volume of the device may be “direct evidence” of monitoring the popularity of different devices, after all, not all shipped mobile phones are ultimately used by consumers, some may just be purchased in advance by the seller.

According to the data presented in the Flurry Analytics report, the top nine mobile device activations for the 2019 North American Christmas holiday (December 25 – December 31) were all iPhones, with the iPhone 11 leading the way with 6.16% activation, accounting for all new Activate 15.4% of Apple devices, which means that 1.5 out of every 10 newly activated iPhones during the holidays are iPhone 11.

Interestingly, apple’s iPhone XR, launched the year before, came in second with 5.27% activation (13.2% of all newly activated Apple devices), while the iPhone 11 Pro Max came in fifth with 3.01% activation, with iP in third and fourth place, respectively. hone 7 (3.31%) and iPhone 8 (3.1%).

Apple and Samsung are the biggest winners for the North American Christmas holiday

Last year, Samsung surpassed Apple in fourth-quarter handset sales for the first time, the former’s return to the holiday season since 2014. Based on current data, the first quarter of Fiscal Year 2020, which includes the 2019 Christmas holidays, is expected to be expected, and Apple is expected to release its first-quarter results for fiscal 2020 on January 30, 2020.

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