Apple’s performance in the Indian market has been impressive in the past 2019. Apple is on track to do another job in India this year, with the opening of its official retail store and its strongest portfolio. In terms of iPhone sales, Apple may not have started off well last year.
But in the Indian market, Apple is doing pretty well overall. This is thanks to a number of factors, including attractive price cuts for the previous generation of iPhone models, especially the iPhone XR, which includes a more affordable flagship product, as well as a range of attractive offers. In addition to the iPhone, devices such as the Apple Watch, The AirPods Pro and Mac desktops have also seen significant growth in the Indian market.
All this suggests that Apple seems to have listened to its critics and people are beginning to trust the brand again. In response, experts have said that 2020 will be the key to Apple’s rise in the Indian market. Industry experts believe that the local effort to produce high-end iPhones, as well as the opening of the first ever Apple retail store, will give Apple a strong boost in the relatively price-sensitive Indian smartphone market.
Tarun Pathak, executive at Counterpoint Research, a research firm, said: “Apple is recovering in the Indian market in 2019 after a sharp downturn in 2018. 2020 will be an important year, as Apple has the strongest product portfolio ever, including the iPhone XR, iPhone 11 and iPhone 8. There is also much speculation that the iPhone SE2 will be released this year. “
Let’s look back at the past. Apple’s supplier, Wetron, initially assembled the iPhone SE in India, an older model that has been discontinued, and is now assembling the iPhone 6S and iPhone 7 at its Bangalore plant. Meanwhile, the iPhone XR, india’s most popular iPhone model, is being produced at Apple’s foxconn plant in Chennai.
Apple may even launch two iPhone SE 2 models, one with a 5.5-inch screen and the other with a 6.1-inch screen, according to several media reports. Guo Ming-yin, a well-known Apple analyst, also said there could be a second iPhone SE 2, known as the “iPhone SE2 Plus”, but he believes the product may not be available until the first half of 2021.
As previously reported, Apple continues to expand its retail footprint. Last August, India appeared on its global map. Apple said at the time that it expected its first official retail store in India to open as soon as possible.
In October, it was reported that Apple had chosen to open its first Apple retail store in India at the Maker Maxity shopping centre in Mumbai. Apple has leased about 20,000 to 25,000 square feet of space in the mall, spread over three floors, and the store is expected to open in September 2020, people familiar with the matter said.
Upasana Joshi, an executive at IDC India, an authoritative research firm, said Apple should continue to focus on the $700 $850 segment in the Indian market. Josh thinks it’s the “sweet spot” of the iPhone in India.
In the third quarter of 2019, Apple’s share of these segments reached 51.3 percent, topping the high-end smartphone market. Point Research expects this year to be Apple’s strongest year in India, with record results.