Uber has put a heavy-duty bid on public transportation in Las Vegas after the ride-hailing company launched a new Transit feature that allows local residents and tourists to buy tickets to the local bus system using the Uber app,media reported. In May last year, Uber launched its train and car ticket sales service through its app in Denver, Colorado. It’s the first step in the ride-help giant’s high-stakes quest to become a smartphone app that integrates all modes of transport.
Since then, Uber has integrated public transportation schedules and directions into its applications, covering more than a dozen cities: Boston, New York City, Chicago, San Francisco, Washington, Delhi, London, Mexico City, Paris, San Diego, Sao Paulo, Seattle and Sydney. But Las Vegas is the second city after Denver to directly incorporate ticketing services into its application.
Uber’s communications director, David Reich, said the company wanted to make its debut at CES in Las Vegas because it believed public transportation would play a major role in the company’s future.
The new transport feature is understood to have been developed by London-based technology company Masabi, whose main business is to develop mobile ticketing software for public transport systems. The two companies are working on a partnership agreement in 2018.