IMAX, which is known worldwide for its blockbuster movies, recently signed a partnership agreement with Vindex. The latter is an eSports infrastructure start-up, under which Vindex will create exclusive e-competition or event content for IMAX’s giant screens worldwide.
IMAX and Vindex have only issued a joint statement, and do not provide details about which IMAX mega-venues will show what the i-sport will be, let alone ticket prices. But they announced that they would do the work in the first half of 2020 to bring eSports to cinemas and bring them to the big screen.
“2019 has been our highest year at the box office, and it’s clear that audiences around the world see IMAX as the first choice for the most immersive entertainment experience,” said Rich Gelfond, IMAX’s chief executive. We’ve long seen the opportunity to bring the booming eSports world to our platform and are excited to work with Vindex to create new experiences for fans around the world. ”
More broadly, this is part of IMAX’s ongoing experiment stoic new screen content to drive cinema network utilization during off-peak periods. Last October, for example, the singer Kanye West’s new album, Jesus Is King, made $1 million in its first weekend on IMAX for its week-long limited screening.