At the end of 2019, Google executives presented engineers and developers with an ambitious goal. In a public statement, it said the company not only wanted to strengthen its market position by 2023, but also beat Amazon AWS and Microsoft Azure in cloud services. In the growing cloud computing market, Amazon AWS undoubtedly accounts for the largest share (around 47 percent), followed by Microsoft Azure (16 percent), and Google at 4 percent.
(From: Google, via OnMSFT)
There has been recent speculation that Thomas Kurian, Google Cloud’s chief executive, has stuck to this ambitious forecast and is even looking to acquire Salesforce, the industry’s leading CRM service provider, to strengthen the division’s market competitiveness.
Analysts at RBC Capital Markets told Business Insider that Given Salesforce’s incredible growth in the Software as a Service (SaaS) market and its matching customer base, Google could be in second place in the cloud computing industry.
Google’s potential sales are expected to be around $250 billion, and it uses its extensive machine learning and artificial intelligence technology in previously hard-to-reach markets. But for Salesforce, acquisitions will also be a complex process.
Salesforce has been relatively successful in the stock market and has partnered with Microsoft, Apple and Amazon AWS.