Following the company’s previous commitment to help with firefighting efforts, Apple is now raising donations from users and distributing the proceeds directly to authorities. Apple has updated its websites in the US and Australia to include a new way of donating money to raise as much money as possible to help Australia’s forest fire relief efforts.
Apple’s official website in the U.S. and Australia will have a prominent donation logo, with the “Music” app opened on the Mac or the iTunes Store on iOS, where the user can then choose the donation amount from a range of options. In the U.S., users can see six buttons, with prices ranging from $5 to $200.
If you make a donation through a U.S. site, the money will be donated to the American Red Cross. In Australia, donations will be paid directly to the appropriate Australian Red Cross.
Under no circumstances will Apple charge any fees to ensure that “iTunes will pay 100% of your donation” for “relief work for bushfires in Australia.”
However, users who click the donation link from outside the United States or Australia will also open the Music or iTunes Store app, but will be told that donations are not accepted.
It’s unclear whether Apple plans to expand its donations to more areas, and if users elsewhere want to donate, they can donate to relief activities through the Red Cross’s official website.
The public fundraiser is a move following Apple’s December 2019 commitment.