With the year-end approaching, the major car companies have also handed over their year-end answers, the German traditional luxury brands Mercedes-Benz, Audi, BMW’s annual sales have also come out. However, unlike the general decline in domestic and global auto markets, BBA has achieved counter-trend growth. Specific data show that Mercedes-Benz, BMW, Audi Germany’s three major luxury brands in 2019 sales in China has exceeded 2.1 million units, and China has become the BBA’s largest single market in the world.
In response, Ferdinand Dudenhefer, director of the Center for Automotive Research at the University of Duisburg-Essen in Germany, told the media that China is the most important market in the world for German carmakers and suppliers, with 31% of sales in the German automotive industry coming from china and 40% of its turnover coming from Chinese customers.
Mr Dunhefer said the figures showed that German cars had “benefited greatly” in good German-Chinese cooperation and that the performance of the German car industry would be “unthinkable” without the Chinese market.
Specifically, according to sales data released by BMW Group, the cumulative sales volume in China reached 723,680 units (including MINI) in 2019, up 13.1% year-on-year, the company’s best sales record since entering the Chinese market in 1994, and become the crown of domestic luxury brands.
On the same day that sales results were announced on January 10, BMW Group issued a statement saying: “Over the past 26 years, China has gradually developed into the global strategic leading market of the BMW Group, and the Chinese market has not only become the largest single sales market for BMW Group, but also upgraded to a global innovation center and a new energy production and development base.” ”
Like BMW, Mercedes-Benz has sold well in China, selling 702,088 new cars in China. Although Mercedes suffered a series of quality and recalls in 2019, it was able to handle them well each time and did not have much of a fluctuating effect on its sales.
Daimler, Mercedes-Benz’s parent company, also said in a recent statement that china, as Mercedes-Benz’s largest single market, remains the most important driver of Mercedes-Benz’s global sales growth.
Although domestic sales lagged behind BMW and Mercedes-Benz, Audi sold 69,083 new cars in China for the year, up 4.1 per cent year-on-year, well ahead of the Audi brand’s 1.8 per cent global growth. It can also be seen that the Chinese market remains the most important growth driver of the Audi brand.