Recently, Matt Booty, head of Xbox Gaming Studios, shared his strategic insights into the future of its first studio. In an interview with MCV UK, Booty stressed the importance of in-house studios bringing long-term compelling stories and characters to players around the world, as in The Lord of the Rings and the Marvel Cinematic Universe.
“We need to make sure that we stick to the high quality threshold and sell games that we can be proud of, and as Xbox exclusives, our fans can be proud.”
And then, we need to continue to build characters, stories, and worlds that transcend generations, devices and platforms. You know, if you’re looking at the Marvel character or The Lord of the Rings, The Marvel character was first born in the 1960s, when no one knew there was going to be something called Netflix.
However, as we get to this day, you know that Marvel’s cosmic characters make up half of the streaming stream, and I think we’re lucky to have a universe and a world like Halo, where there are characters that support TV series, books, comics, and all kinds of games. Like Minecraft, which has 23 platforms and schools, we just need to focus on developing games like this, which can be passed down from generation to generation and last for a long time. I think if we do that, the rest of the problem will be solved. “
Microsoft now has excellent studios that have previously focused on developing stand-alone dramas, such as Obsidian, Theory Ninja and waste land developer inXile. Horizon developer Playground is also developing a 3A open world RPG game.