After the announcement of the RX 5600 XT graphics card at the CES show, AMD’s 7nm process GPU chip lineup has been expanded again, and now has the RX 5700, RX 5600, RX 5500 series, covering 1000-3000 plus market space, of which RX 5600 XT is the 21st of this month officially opened for sale of 2099 yuan.
Considering that the current high-end graphics market is basically dominated by NVIDIA’s RTX 20, GTX 16 series, AMD will face a problem after the release of the new card – why buy AMD graphics card? This is not just a question for consumers to ask, AMD’s marketers have to ask, otherwise you can’t say a selling point when it comes to introducing AMD graphics cards.
In the latest marketing materials, AMD summarizes some of the benefits of the RX 5000 Series graphics cards, which simply put the RX 5000 Series graphics cards with 7nm RDNA architecture in terms of performance and price, not just cost-effective.
In the RX 5700 series, AMD compares the performance of the RX 5700 XT, RX 5700 with the RTX 2060 Super and RTX 2060 graphics cards, and in the Land of No, the RX 5700 XT performs 20% better than the RTX 2060, and the RX 5700 is 20% better than the RTX 2060. 0 high 11%.
In AMD’s own marketing materials, you don’t have to expect the official to mention their own shortcomings, such as ray tracing, energy efficiency and other issues, the same is true of nVIDIA marketing materials.
Of course, for most consumers, performance and price is actually the most important indicator, can account for one is cost-effective, AMD’s current publicity focus is “I all have” – higher performance, the price is lower.