Sony responds to car making: VISION-S just shows the way the company’s technology is not meant to build a car

At the 2020 CES show, Sony¬† unveiled its first all-electric concept car, VISION-S, and yes you did not get it wrong , which is Sony, which makes cameras and consoles. As soon as the car was unveiled, it caused hot discusstion, “Does Sony want to build a car?” “It has become a topic of constant discussion among enthusiasts in many fields such as games, photography, and automobiles.

In a recent interview withmedia, Izumi Kawanishi, THE HEAD of vision-S projects, said Sony would not be a carmaker but was committed to being a driver of change in the auto industry.

“With the advance of smartphones, cars are moving in a smart direction,” Izumi Kawanishi told reporters. Sony hopes to demonstrate to the industry the company’s contribution to automotive intelligence, including driving technology and car entertainment systems.

It is understood that VISION-S was created by Sony’s partners, including NVIDIA, Qualcomm, ZF, Bosch, BlackBerry, QNX, Ma, Bentler, Magna and more. Embedded in 33 sensors including CMOS and ToF, the car features Sony imaging and sensing, AI, communications and cloud technologies.

Sony is also working on the development of self-driving technology, which it plans to test on the road in 2020.

Write at the end:

Automotive can be said to be the world’s most complex technology system, technology it not only exists in the requirements of cultural aesthetic design, but also need to meet passenger safety requirements, quality assurance, and then also face different regions and different regulatory requirements, different customer groups and different product performance preferences, and finally need after-sales and service and so on. The most important thing is that the product should be competitively priced, so that sales will rise and profit.

For traditional 3C manufacturers, building a car is not easy, before apple, Dyson are not the end. As a result, Sony’s abandonment of the car has become “justified”.

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car

Sony responds to car building: VISION-S just shows the way the company's technology is not meant to build a car1