Google buys retail start-up Pointy: Further enhance what’s in store inventory

Google has announced it will buy Pointy, an Irish retail start-up that allows users to check store inventory by “bringing their product inventory online by local retailers,” according tomedia reports. “One of the challenges for small businesses is to have in-store inventory information online in an easy-to-manage and reliable way,” Peter Chane, senior director of products at local SMB, wrote in a blog post. “

Google buys retail start-up Pointy: Further enhance what's in store inventory

With Pointy, retailers can solve this problem simply by inserting a small box into a barcode scanner or installing the Pointy app on a point-of-sale (POS) system. This data will appear in the See what’s in store feature of Google Search. Pointy says it has built a very close partnership with Google over the past few years, and the two companies share the same vision of how technology can improve local retailers and hope to build better services through Google’s resources and reach in the future.

Google buys retail start-up Pointy: Further enhance what's in store inventory

However, the two companies did not disclose the price of the deal, Google said, “the deal depends on the customary terms of the deal, is expected to be in the next few weeks.” “