Colgate pushes the first shell recyclable toothpaste for six times the price of regular toothpaste

On January 14th,media reported that Colgate had introduced a new toothpaste tube that was recyclable, unlike traditional toothpaste tubes made from a mixture of plastic and aluminum. The toothpaste, called “Smile forgood”, is certified by the Complete Vegetarian Society and is made of high-density polyethylene, which is the same material as a milk container.

Colgate said its engineers had found a way to make the widely recyclable hard plastic into a “comfortable compressible” tube. The eco-friendly toothpaste is currently available in supermarkets, with 75ml toothpaste selling for 5 pounds (about 45 yuan), more than six times the price of a regular toothpaste.

Colgate pushes the first shell recyclable toothpaste for six times the price of regular toothpaste

Twenty billion toothpaste tubes are discarded by consumers every year, exacerbating the plastic pollution crisis. Colgate said the technology would be shared with competitors to reduce plastic pollution.

Mr Wallace, chief executive of Colgate, said Colgate wanted the plastic to reduce waste and make toothpaste tubes part of the circular economy. It is also planned that all of its products will be 100% recyclable by 2025.

Colgate also lists the ingredients of toothpaste on the packaging and simply explains the ingredientfunctions in an attempt to eliminate consumer confusion. For example, silica can clean and polish teeth, while glycerin prevents the paste from drying out.

Unilever is understood to have said in 2019 that it would halve the use of raw plastics by creating greener products, and that supermarkets could add replacement filling stations for daily necessities.