NBC joins streaming war Peacock service to go live in July

Like HBO Max and Disney Plus, NBC has finally joined the battle for streaming-on-demand platforms. At a special investor-facing event in New York City, Comcast and NBCUniversal introduced the new service, which will go live on July 15, with three pricing slots. Lead man Matt Strauss says the team brings together more than 600 engineers based on Sky’s streaming infrastructure.

NBC joins streaming war Peacock service to go live in July

(Image via TheVerge)

During the presentation, he also showed Peacock’s user interface. When a subscriber opens an app, you can see three different areas: Channel, Trend, and Browse.

NBC joins streaming war Peacock service to go live in July

When people consider clicking on that option, the video will play automatically, such as news programs or game content. Obviously, the idea is to provide an instant playback experience similar to that of traditional TELEVISION.

NBC joins streaming war Peacock service to go live in July

In the browse interface, users can loop through 15,000 TV shows and movie content, similar to Netflix and Disney Plus. The first two lines are based on what people are already watching (click to continue watching) and what’s new in Peacock.

NBC joins streaming war Peacock service to go live in July

With viewing data collection, machine learning algorithms are better able to distinguish users’ tastes to recommend more personalized content recommendations on the home page.

NBC joins streaming war Peacock service to go live in July

Then there’s the Trend section, where Peacock will provide daily short content, including event highlights, pop culture, and shorter news clips.

NBC joins streaming war Peacock service to go live in July

If all goes according to plan, it will help NBCUniversal attract more customers from the competitive platform. For example, show some highlights on YouTube and encourage users to go back to Peacock and enjoy the whole piece.

NBC joins streaming war Peacock service to go live in July

Then there was the channel section, a “linear” television network, where NBC wanted to draw attention to traditional TV services, so decided to start with the look of the app.

NBC joins streaming war Peacock service to go live in July

Subscribers can call up channel guides like today’s cable networks, scroll through, view what’s being played, and choose from TV shows, news, sports, movies, and more.

NBC joins streaming war Peacock service to go live in July

In addition, Peacock offers a program around a specific program to attract fans to the crowd. If you want to know what the actors of a play are, you can see enough in the special area at once. Finally, there are sections for new users so that viewers have a chance to find episodes worth seeing.