Amazon’s Twitch live-streaming platform has suffered a sharp drop in total viewing hours over the past three months, apparently with a lot to do with the departure of superstars According to the latest report from Streamlabs and Newzoo, Twitch spent 2.3 million hours watching in the last quarter of 2019, compared with 2.6 million hours in the previous quarter. Despite the increase in the overall annual figure, it is still below the same level in the fourth quarter of 2018.
(Image via TheVerge)
In August 2019, competitors launched a wall-to-wall campaign against Twitch’s superstars. After Ninja’s high-profile announcement of a move to Microsoft’s Mixer streaming platform, the likes happen, such as Shroud, CouRage, have also left.
(Twitch viewing time / as of 2018 Q1)
Although these streamers have millions of fans on Twitch, hardcore fans are clearly unable to match the streamers’s appeal to the platform’s stickiness.
(Twitch total viewing time)
Twitch’s total viewing time for the full year 2019 is still 12% higher than it was in 2018, and the entire streaming market is growing.
However, after the streamers’s departure, fans also switched to Twitch’s rival streaming platform, causing Twitch’s overall viewing time to decline in the April 2019 quarter.
The past six months may not be the worst for Twitch, and the next six months may be even more challenging.
(2019 YouTube Gaming Platform Total Viewing Time)
Take, for example, the YouTube Gaming live gaming platform that signed up to CouRage, whose viewing time has soared over the past quarter.
Of course, as media have pointed out, this achievement is not all the credit of the top streamers, because the platform broadcasted eSports events.
The report notes that Mixer has also seen an explosive growth this year, with the total number of hours viewed more than doubling. Even so, it’s hard to tell the exact contribution of streamers such as Ninja to streaming platforms.
(Mixer platform total viewing time / as of 2018 Q1)
(Industry Top 10)
(2019 Twitch Top Games)