14 years after acquiring ATI, AMD digs IBM experts to re-integrate high-performance CPUs, GPUs

AMD, which bought ATI for $5.4 billion in 2006 and has since become the only company in the industry to offer both high-performance CPUs and GPUs, outlined a bright future and announced a new product of APU Fusion Processor, hoping to integrate products from two different architectures.

AMD’s philosophy is undoubtedly very exciting, the CPU can handle a variety of common computing, but the development of bottlenecks, single-core performance improvement is more and more difficult, and GPUs are suitable for high-performance acceleration, but the function is more specific, APU is the two chips together.

But the idea is very good, the reality is not the same, after the acquisition of ATI AMD’s own problems, financial performance, in the CPU and GPU market are under pressure, APU processor although released for many generations, but did not really meet the expected goals described by AMD.

Until recent years, AMD has successfully turned over with Zen architecture processors, the CPU has a strong product, and the GPU with the introduction of the 7nm RDNA architecture has become more competitive, now AMD is now the first time to control both high-performance CPU and GPU products.

Recent developments suggest that AMD is constantly converging CPUs and GPUs, starting with strengthening collaboration between CPU and GPU teams. Suzanne Plummer, one of AMD’s former Zen architecture architects, has been tasked with forming a team to enter the Radeon Technology Division, focusing on optimizing performance for GPU architecture and, in particular, how to increase frequency as much as possible.

14 years after acquiring ATI, AMD digs IBM experts to re-integrate high-performance CPUs, GPUs

At the CES show, AMD’s 7nm Ryzen APU supported a new CPU-GPU acceleration technology – SmartShift, which simply distributes the load dynamically in the CPU and GPU, and the CPU performance is required to improve CPU performance, when the GPU is needed, such as playing games, That’s when you improve GPU performance.

Similar technologies or ideas are not new, but the advent of SmartShift technology shows that AMD is still struggling with CPU and GPU synergies.

More importantly, AMD recently tapped Joshua Friedrich, a former IBM Power 9 processor development engineer, to the position of vice president, who joined IBM in 1999 and has more than 20 years of advanced processor development experience before becoming Power Processor Technical Director at IBM. The current TOP500 First Superpacing Processor Power 9 was developed during his tenure, which is powered by NVIDIA’s Volta Acceleration Card.

Joshua Friedrich’s entry into AMD will undoubtedly play an important role in the close integration of EPYC processors and Radeon Instinct acceleration cards.