BEIJING, Jan. 20 (Upi) — Like several aspiring Tesla rivals, Byton aims to beat the Silicon Valley-based electric car maker in the competition,media reported early Jan. 20. That means better technology, lower prices, and a solid path to profitability without the growth pain Tesla has suffered for years. Daniel Kirchert, Byton’s chief executive, believes his company is capable of achieving these goals, even more.
In a recent interview, Kilchet noted that in preparing Byton’s first car, the M-Byte, was highly technology-focused and ready to overtake Tesla in the market segment. “We’re trying to take at least a step or two forward,” he said, stressing that the company wanted to implement a “smart wheel device” on its first car. When Byton unveiled the interior of its first concept car, it made headlines for its huge display across the dashboard. The company has adopted the design on its M-Byte, which is likely to be a competitor to the Tesla Model Y, Jaguar I-PACE and the Ford Mustang Mach-E. As a result, the car will have a 48-inch dashboard display, a touchpad on the steering wheel and an over-the-air update.
For Byton’s chief executive, M-Byte’s interior concept would be a “game-changer.” Kilchett points out that the 48-inch display doesn’t distract people while driving, but the opposite. He points out that the huge screen does n’ go without the driver’s view, while allowing the driver to move his eyes quickly from the road to the display and behind. Since the display is 48 inches, it’s easier to read and understand the information on the screen, but that’s not all. The CEO also said it intended to avoid the mistakes Tesla made when its Model 3 was mass-produced, which was initially too automated. As a result, the company will follow a tried and tested methodology to build cars. Kilchett believes this will give Byton’s cars the same quality as the best cars in Germany, such as Mercedes-Benz and BMW. The CEO also noted that Byton will grow much faster than Elon Musk’s Tesla.
“We were confident from the start that it would n’go in 10 or 15 years to break even, ” he said. A company representative further noted that Byton’s goal was to break even two to three years after starting selling M-Byte. To achieve this, Kirchette points out that Byton must mass produce M-Byte. That’s the main reason the company is priced all-electric SUVs at around $50,000, which is closer to the price of Tesla Model Y models than other high-end rivals such as Jaguar’s I-PACE.
It’s worth noting that while Byton’s CEO’s statement is very upbeat, it’s far more challenging to actually speak. Byton isn’t the only aspiring Tesla competitor. Many companies, such as Faraday Future and Lucid Motors, are also ambitious. But despite the competition these companies have joined in and the emergence of competing models from established carmakers such as Audi e-tron, Tesla’s electric cars still have few decent competitors, even for older models such as the Model S and model X.
As a result, Byton may need to learn more in practice to have a chance to beat Tesla in the competition. However, the arrival of the M-Byte should be welcomed because it is another electric car that could help the petrol-powered SUV get out of the market. (Wind)