Los Angeles Women’s March organizers promote technology at parade

About 300,000 marchers recently took part in the third Women’s March in downtown Los Angeles, where they not only received the opportunity to listen to some of the state’s politicians, but also participated in a new experiment by local March organizers to promote technology at the event,media reported.

Los Angeles Women's March organizers promote technology at parade

Using an organizational tool called SameSide, Women’s March organizers hope to shift the enthusiasm of the march to broader political engagement sq. issues related to local and national women’s issues during this year’s presidential election year. Meanwhile, Women’s March organizers are trying to find a way to integrate art and artists into the event while respecting public spaces. That’s where a new pre-launched application named Mark appears.

Mark is a joint venture between Sybo, a Danish game development company, and iDreamSky, a Chinese mobile game publisher, that uses augmented reality technology to create permanent digital street art installations. The app is still in beta, but decided to work with Women’s March to conduct a preliminary test of its product.

The company agreed to donate a total of $300,000 and $100 each to new users who downloaded the app. Mark donated $1 to each download and initial share of an account created by the user in progress. The company said subsequent donations would be made in the app for several days and mark would share multiple posts. For 60 consecutive days, the company agreed to donate $100 to the Women’s March after logging on and sharing 20 Mark AR posts.

“Any sport involves art,” says Emiliana Guereca, executive director of the Women’s March Foundation in Los Angeles. “The art of social justice is truly integrated with technology and movement. Even technology is organic. “

By using Google’s permanent cloud anchor in ARCore, Mark users are able to create permanent images that can be viewed and modified through the company’s applications. In Los Angeles, the company has teamed up with American and international artists Amy Sol, Sam Kirk, Faith XLVII, Ledania and Fatma Al-Remaihi to create works that can be used at specific locations throughout the parade route.

While Women’s March may be Mark’s debut, the company says “we want to be as politically neutral as possible,” said Jeff Lyndon Ko, Mark’s chief executive.

If the partnership with Mark is designed to inspire, then the work of the Women’s March Foundation in Los Angeles and SameSide is designed to inspire action.

Los Angeles Women's March organizers promote technology at parade

Sameside was created by the political accelerator Higher LabS and is the work of Nicole a’ Beckett and her brother, a former U.S. NAVY SEAL. Together, the two have created a social network that combines political participation with social activities to build communities based on common ideologies and goals.

The company provides push notifications and reminders for important dates, as well as a database of potential participating activists that can be organized around social events. It is a bit like a political-focused “meeting” with the ability to convey important date messages to members and include action for future campaign calls.

“Women’s March is the unofficial launch of SameSide, which makes Los Angeles’ Women’s March a catalyst for action by providing a platform for people around the world to take part in the event – a party for those who can’t attend the parade. and provide a voter registration action kit supported by Rock the Vote to all those attending the event or rsVP at Women’s March in Los Angeles.”

Organizers of the Women’s March Foundation in Los Angeles believe political participation is a crucial next step for participants in the march. “There was a ‘to-do’ list after the parade,” says Guereca. Now people can plug in Sameside. How to keep an eye on your activities on your phone is critical. “