Samsung Electronics management change: Lu Tae-wen becomes head of smartphone business

Samsung Electronics, the world’s largest smartphone maker, said on Monday it had appointed Its president, Roh Tae Moon, as its new head of smartphone operations as part of a management shake-up,media reported. Mr. Lu, 51, is Samsung’s youngest president, a person familiar with the matter told Reuters, who supports a strategic shift in outsourcing more handset business to China and other companies, cutting costs and better competing with lower-cost Chinese rivals such as Huawei.

Samsung Electronics management change: Lu Tae-wen becomes head of smartphone business

Samsung said in a statement that he led the development of Samsung’s Galaxy mobile devices as a former head of mobile development and is expected to breathe life into the industry at a time of increasing competition for smartphones.

Former mobile chief EXECUTIVE DJ Koh will continue to lead Samsung’s IT and mobile communications (IM) divisions, including mobile and web devices.

The company said in a statement that it also promoted Cheun Kyung-who, its head of network operations, to its president.

Samsung Electronics has been injecting resources into its telecoms network equipment business at a time when its biggest rival, Huawei, is in trouble.