In these years of wired fixed-line broadband market, China Mobile with free stick sweep unicom, mobile, but free lunch even if there will not be long. According to the news, China Mobile has been charging broadband installation and commissioning fees since October 2019, with each new user around 100 yuan and a package of 58 yuan and no longer giving away broadband free of charge. This policy change is also directly reflected in market data.
By the end of December 2019, China Mobile had 187 million fixed-line broadband subscribers, a net decrease of 609,000 in the month. It was China Mobile’s first decline since it released broadband operating data in early 2016.
In fact, last October, the month China Mobile broadband began charging, its growth of just 19.05 million subscribers was barely passable, and in November it grew by only 6.94 million, the lowest level since January 2017 and a direct drop in December.
The number of available China Mobile broadband subscribers dates back to the end of December 2015, when it was 5.529,000, more than tripling in four years.
By contrast, China Unicom’s broadband is now only 83.478 million, a net loss of 2.598 million last year, while China Telecom is not doing well, with 153m broadband subscribers, but sluggish growth, up 7.34m last year and 620,000 in December.