Apple’s iPhone 11, 11 Pro and 11 Pro Max are the most popular models in the U.S. during the holiday season, according to consumer intelligence research partners (CIRP). The study also showed that new models released in 2019 accounted for a higher percentage of sales in the release season than in the 2018 release season.
CiRP reports that in the three months to December 2019, the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max accounted for 69% of iPhone sales in the United States. On a specific model basis, the iPhone 11 accounts for more than half of these phones and 39% of total iPhone sales, while the Pro and Pro Max account for 15% of the total sales.
CIRP is expected to have high sales, as it is usually made up of the latest models available in the release season. However, that’s about 65 percent higher than the new iPhone XR, iPhone XS and iPhone XS Max, compared with the same period in 2018. Similar to the previous year, the three cheapest models accounted for a large proportion of sales in 2019.
“Compared to the last quarter of the iPhone 11 Pro and 11 Pro Max, the overall share of the new iPhone XS and XS Max was smaller,” said Josh Lowitz, ciRP partner and co-founder. “
These figures should be a bit of a doubt, as they are compiled by surveys rather than sales figures. CiRP’s findings are based on a survey of “500 Apple customers who bought iPhones, iPads, Macs or Apple Watches in the United States.” What’s also known is what proportion of the small sample of 500 people is used to determine the iPhone-specific outcome.
CIRP isn’t the only company to investigate high demand for the iPhone 11, while other research firms have raised price targets for current and 2020 models with high sales potential. Higher sales expectations for China were also raised, with iPhone sales reported to have grown 18.7 per cent year-on-year in the quarter.
While rating the iPhone 11 as the best-selling device for the holiday season, CIRP also estimated the weighted average retail price for the iPhone at $809, up from $783 in the September 2019 quarter, but down from $839 for the December 2018 quarter.
Mike Levin, partner and co-founder of CIRP, wrote: “The higher prices for the iPhone 11 Pro and 11 Pro Max will undoubtedly help, but this is offset by the lower price of the iPhone 11 compared to last year’s iPhone XR. “
Levin went on to suggest a trend toward increasing storage capacity, arguing that two-thirds of Pro and Pro Max customers buy more storage capacity than the base configuration, compared with less than half of those who buy basic configuration devices. “A year ago and in the December quarter, more than half of all modelbuyers bought devices with higher storage capacity, ” he says. “