Starbucks Corp., the world’s largest coffee chain, said it was not in a good supply. Looking for meat substitutes to improve the quality of the breakfast menu, which led to Beyond Meat Inc. Investors’ attention. Seattle-based Starbucks said in an email that it was “exploring meat substitutes” for its breakfast menu, but declined to comment on specific partners or brands.
Starbucks’ move comes amid growing consumer interest in plant-based products that look and feel like meat, and restaurants are launching artificial meats.
Beyond Meat’s shares rose 14 percent to $124.82 in intraday trading Tuesday. ‘Starbucks’ announcement shows that the market for artificial meat products will continue to grow, ‘ said Rupesh Parikh, an analyst at Oppenheimer.
“This suggests that this trend will continue to be mainstream,” Parikh said in an email. Beyond Meat may have the opportunity to sell at Starbucks. ”
Beyond Meat has partnered with McDonald’s to test it in Canada. The company’s imitation beef and sausage products are becoming more common in North American restaurants.
Starbucks, meanwhile, has been adding dairy alternatives to its beverage menus, recently adding oat milk to about 1,300 of its 14,000 U.S. stores. In recent years, in addition to high-calorie breakfast pastries, the company has tried to add more healthy options to its menu. These include broccoli-tabola salad and almond butter sandwiches.
Starbucks also announced Tuesday that it will reduce its carbon footprint by curbing emissions, using water wisely and reducing waste.