If a user has recently visited Google, they may have noticed that it looks a little different. The search engine now has some new designs that can change the results page and blur the line between ads and natural search results. Media OnMSFT first noticed the change on Tuesday, but it looks as if Google will be applying the new results page design for the first time at some point last weekend. The new UI now has a smaller site icon, similar to a Web browser icon or Favorites, which appears if you save the site on the Favorites bar.
The resulting name also has a smaller URL at the top, and the site title page has an additional title text, which Google says helps prevent the spread of error messages.
Google explains that the change “highlights the brand image and centrality of the site, helping searchers better understand the source of the information, scan the results more easily, and decide what to explore.” “But, as Johnny Make snotsed on Twitter, this redesign may not be really good news.
Unlike Bing, which typically only appears at the top or bottom of a page, new Google search results will make it more difficult to distinguish ads from regular and related search results. As Johnny points out, Google’s search results page now has ads in every location (not just at the top) of the results.
Ads do appear bold to indicate their purpose, but now look like regular search results. These ads can also be placed almost anywhere in search results. Johnny searches for “socks” to confirm this, with ads with a ratio of 3:4 to regular results. However, enabling Ad Blockwill will completely remove all ads.