French media say digital beauty software is “drugs”. According to French newspaper Le Monde on January 18th, the nose is covered with tiny lumps, cheeks are red, and lips are swollen with botulinum needles: on Instagram, the recent trend of “back to the operating room” filter is a little scary. These filters modify the selfie to a cosmetic mutant face.
In October 2019, however, Facebook banned these augmented reality cosmetic filters. In a 2018 article in the Journal of the American Medical Association, The Journal of Facial Plastic Surgery, researchers at Boston University accused the filters of promoting the emergence of metaphophobia.
Young people who are used to using smartphone-mounted apps to change their appearance in a flash are struggling to accept their “real life” image, the report said.
Carla, a 17-year-old high school student, will fix her face before posting it on Instagram, the “new norm.” “Everyone does it, even for people who feel good about their beautiful looks. I use FaceTune to bring a skin-grinding effect. But I won’t abuse it. Some of my female friends made their skin orange, made big eyes like a doll, and cut their figure too far. Lena, a 12-year-old Parisian girl, said: “The filter is the drug. It makes you jealous of yourself. Because you want to be the way the filter effect is modified. “
Some American plastic surgeons say many young people who come to have surgery have only one idea: to look like they’re “transformed.”
A few years ago, only professional photographers used digital tools to “crop” their pictures. Since then, as smartphones exploded in the 2010s, the chart has become more popular. The “perfect” look or body now takes only a few clicks to achieve. This kind of beauty app is coming out: VSCO, BeautyPlus, Perfect Me, Beauty Show, WowFace, Instagram… The short video social network, which has 500 million users worldwide, also has its own mapping app.
Reported that the digital filter market is huge, and is global. FaceTune, the pioneering software, has been downloaded 180 million times.
If art is still exploring these new aesthetic codes, marketing clearly dominates this “filter culture.” Companies like Dior have gone straight to virtual makeup. In December 2019, Dior recommended an augmented reality filter to test its new makeup with 3D effects. It’s called “digital makeup.”
“This is the future of the makeup industry,” says Peter Phillips, Dior’s director of makeup creativity and image. “Enhanced reality filters also provide new support for the advertising industry. L’Oreal, Disney, easyJet, Nike and others have all been successful in this regard. What’s more, there are now companies that sell us “digital clothing” that exists only through augmented reality. Through all this, our virtual “I” will never be ugly or dress badly.