Sundar Pichai, Google’s chief executive, said today that privacy could no longer be a “luxury” in 2020. He points out that the EU’s General Data Protection Regulation (GDPR) is a template for other similar privacy laws around the world. Mr Pichai said he believed Google’s products should be “privacy-enhancing” and noted that Google increasingly gives users control and choice over privacy decisions.
“For us, privacy is at the heart of our work,” he said. Users come to Google at a very important time and ask us some questions (such as search). Our products, such as Gmail and Google Photos, deal with sensitive user information. Therefore, we must win that trust. “
Mr Pichai was speaking at a meeting of the World Economic Forum in Davos. Referring to the once-controversial EU privacy rules, Mr Pichai said the “GDPR” was a “good template”. “It provides a standardized privacy framework,” he said. When we talk about privacy regulation in other countries, we usually think of THE GDPR as a template. I am pleased that Europe has taken the lead in this regard. “
Earlier this week, Mr Pichai also urged governments and regulators to respond “proportionately” to the potential impact of the technology when drafting rules for artificial intelligence. He also said he supported a possible ban on facial recognition technology in Europe, stressing the need for regulators to be aware of the threat they pose.
But Pichai also points out that artificial intelligence could eventually be used to improve privacy because it would allow algorithms to make decisions based on less data. “We can use artificial intelligence to protect privacy when improving the user experience,” he said. “