SmileDirectClub, a Warby Parker-style company that sells 3D-printed dental orthodonties online that are usually cheaper than braces, according tomedia outlet The Verge. According to a New York Times report on Wednesday, the company requires some customers who are not satisfied with the product to sign extremely strict nondisclosure agreements to prevent them from making negative comments about the company.
An excerpt from a SmileDirectClub nondisclosure agreement in a New York Times story states that the person signing the nondisclosure agreement “will not publish, publish or communicate any thing that may be demeaning, create a negative impression on the business or in any way harm the business or sDC or its affiliates or its respective employees, officers, directors, A statement or opinion on the business reputation of a product or service. “
The New York Times interviewed seven people who said the SmileDirect Club’s orthodontists were not working, while four others said they had to do additional corrective work to correct problems caused by the orthodontists. And some of the statistics about the company itself were surprising:
Since 2014, the SmileDirect Club has been the target of more than 1670 complaints from Better Business Bureau in the United States. By contrast, Align Technology, the company that makes Invisalign dental orthodontists, received only five complaints.
As Fast Company recorded in 2017. The Positive Strategy of SmileDirectClub to turn off negative online discussions about its products has led casper, an online mattress company, to use a similar strategy.
Casper sued three mattress review blogs, which recommended other mattresses, accusing Casper of false advertising and deception. (Casper claims that mattress blogs failed to properly disclose financial relationships with the company they promoted through Casper.) In the end, all three sites reached a settlement with Casper, two of which removed negative reviews, one of which was acquired by a company that was financially supported by Casper.