Coca-Cola stands next to its disposable plastic bottle at the World Economic Forum in Davos, Switzerland,media reported. In an interview with the BBC, Beatriz Perez, the company’s vice-president, shifted the responsibility for producing a mountain of plastic products to consumers. She said consumers were eager to use lightweight plastic bottled drinks that could be resealed, adding that Coca-Cola had no plans to abandon disposable plastic packaging.
“Companies can’t survive if we don’t take care of consumers,” the executive told the BBC. So as we change our bottling infrastructure to recycling and innovation, we must also show consumers what these opportunities are. They will change with us. “
It is understood that Coca-Cola produces about 3 million tons of plastic packaging each year. Last year, Coca-Cola was named the world’s most polluted plastic company in an audit by the Break Free Plastic campaign. Beverage giants Nestle and Pepsi cognosis came in second and third.
Not only are plastic packaging piling up in the ocean, they are even piling up in the stomachs of marine life. But while other companies, such as Starbucks, are working on how to switch to reusable containers at least in part, Coca-Cola insists on using one-time containers. Instead, they focus on how to recycle them.
Coca-Cola is understood to be planning to use 50% of its recycled materials in its packaging by 2030. In 2019, both Coca-Cola and PepsiCo pledged to introduce aluminum containers to fill water to reduce plastic pollution. Despite these changes, according to Perez’s comments in Davos, plastics will still play an important role in Coca-Cola’s future.
The reality is that neither recycling nor switching to other materials, such as aluminum, will not solve the problem completely. Aluminum can be recycled indefinitely, but extracting and refining raw aluminum may leave a larger environmental footprint than plastic.
The best way to reduce plastic pollution is to reduce the number of bottles first, which is probably the last thing Coca-Cola wants to hear.