According to a recent report by App Annie, a market research firm, mobile consumption reached $120 billion in 2019, and the two carriages driving the development are Mobile Game’s in-app purchases and non-Mobile game subscription services. Today, another research firm, Sensor Tower, released a survey showing total revenue for subscription apps in the U.S. of $4.6 billion in 2019, up 21 percent from 2018 ($3.8 billion).
In addition, a survey of apple’s App Store and Google Play, the total amount of mobile spending by U.S. users was $24 billion, while subscription revenue accounted for 19 percent. As App Annie previously reported, Sensor Tower once again showed that dating app Tinder is the most popular subscription app for US users.
In its report, Sensor Tower noted that Tinder accounts for 10 percent of the revenue in the first 100 apps by 2019, thanks to Tinder Gold’s $14.99-a-month subscription and Tinder Plus’s $9.99-a-month subscription.
Segmenting consumer subscription spending in the U.S. App Store, specifically, the report found that users spent $3.6 billion on the top 100 subscription apps in 2019, up 16 percent from $3.1 billion in 2018. Second only to Tinder is YouTube. YouTube has reached a $1 billion milestone with in-app spending, including its heavily promoted ad-free YouTube Premium. But Tinder ranks third on Google Play, behind Pandora and Google One, the cloud storage across Google platforms.