Analysts at Cohen saw not only a strong holiday season, but also an impressive second quarter, with signs that Apple has generally increased its iPhone orders compared to 2019. A report to investors by Krish Sankar of Cohen estimated that Apple produced 70m iPhones in the holiday season. Of the 70m phones, the iPhone 11 and iPhone 11 Pro make up 74% of the total, or about 52m.
Apple expects to produce 46 million iPhones in the first quarter of 2020, up 12% year-on-year. Of the 46 million, 6 million are “iPhone SE 2s”, and Sankar estimates each will cost about $475.
As a historical reference, Sankar predicts that the iPhone SE 2 will have a mold similar to the one Apple built for the first iPhone SE. The original iPhone SE was released after the iPhone 6s in March 2016 and is still being produced in india.
In addition, for the second calendar quarter of 2020 (Apple’s third fiscal quarter), Sankar believes Apple will produce about 43 million iPhones.
On January 20th Sankar raised its target price for Apple shares to $350, thanks to strong performance in its service offerings and the upcoming iPhone line. Looking ahead, the iPhone SE 2 and 5G iPhone 12 will provide more momentum for year-over-year growth. As always, supporting all of this is explosive service growth.
Sankar predicts that Apple will sell about 195 million iPhones by fiscal 2020. At the same time, Sankar believes that Huawei’s annual sales could fall by 10 per cent, based on various market forces. Samsung’s production is expected to remain stable.