On January 27, 2010, Steve Jobs delivered the most important speech of his life, perhaps the most important speech in the history of electronic consumption, at an Apple special event,media reported. Apple’s computers have been around for decades and the iPhone for years, but at the company’s special event, Jobs said there was still room for a new type of electronic device in between.
The new device, in order to survive in the competition, not only needs to perform well on some of the key tasks, but also needs to perform better than the previous two devices – this new device, the iPad.
In his keynote speech, Mr. Jobs called Apple actually a “mobile device” company, and he touted not only the iPod and iPhone, but also the MacBook. He claims that Apple is the world’s largest mobile device company by revenue, ahead of Nokia, Samsung and Sony. But for years, some “know nothing” analysts have been biased against Apple. The analysts insist that Apple is just a netbook maker, and that even the MacBook Air, launched two years ago, is of little value. Netbooks are really cheap laptops, slow processors, low-quality displays, and “bulky” old PC software, Mr Jobs said. But then Jobs unveiled a dazzlingly large (9.7-inch) multi-touch tablet, the iPad.
iPad delivers advanced technology at incredible prices
The iPad project was launched before the iPhone appeared, and for some reason the iPhone became apple’s more important target in 2007. But by 2010, Apple was ready to launch the new tablet, and Jobs reportedly said at the time that, despite the many transformative products he had launched in his life, it was the most important product of his life, the iPad.
The original iPad model, codenamed K48, is the iPad 1.1, has a 9.7-inch screen size and a resolution of 1024×768 and 132ppi, including both pure Wi-Fi and Wi-Fi-3G HSPA models. The iPad 1.1 also includes 802.11n Wi-Fi, Bluetooth 2.1 plus EDR, aGPS and other features, but at the time the product did not have a camera.
What’s more, the iPad features Apple’s first-generation own-brand processor, the Apple A4. It also combines an 800MHz ARM Cortex A8 and a PowerVR SGX535 graphics processor, as well as a 256MB now very small memory with 16, 32 or 64GB of storage. The iPad’s 25-watt-hour configuration can run for up to 10 hours, which is impressive. Like all iOS and iPod devices at the time, the original iPad could be connected to a Mac or Windows PC and charged via a traditional 30-pin docking dock. It can look like any color you want.
Like the iPhone of his generation, the iPad also includes an ambient light sensor that adjusts brightness, an accelerometer that determines direction, and a pressure gauge (digital compass) that determines the direction and rotation of gravity. The iPad is not compatible with the CDMA EVDO rev A data network, which means it can’t work on Verizon and Sprint. It also does not support the AWS band, meaning the product can only work on T-Mobile’s 2G EDGE network, not on its 3G network. But none of this matters. Like the iPhone, Apple has once again opted to team up with AT?amp;T to offer 256MB of data traffic for $14.99 a month and unlimited data traffic of $29.99 per month, and to enable it directly on the iPad without having to sign a contract in advance.
At first Apple only considered using the enlarged iPhone interface on the iPad, but in the end it didn’t think it was good enough. So, in addition to using the enlarged iPhone interface, they also expanded it to two columns that can be displayed simultaneously (sidebar or pop-up list, and main view), a design that allows the iPad to use different categories of apps.
The iPad uses the iPhone’s operating system, especially the iPhone OS 3.2, and has much the same built-in apps as the iPhone – which don’t include weather, stock, calculators and compasses – but are larger. With the first generation of the iPad released at the same time is a new Apple app iBooks and a new app store iBookstore.
At the time, Apple was unsure of the future of eBooks, but eventually decided to develop the iPad, which the design team used to quickly move the project forward, and by January it was in its infancy.
To be able to access the existing AppStore app library, Apple also gives the iPad the ability to run iPhone apps in letter slots and column boxes, either in real-size mode or in double-size mode that better populates the display. Apple has also given developers a few months to update their app apps for compatibility, or to create iPad-specific apps. So when the iPad was released, the corresponding iPad App Store was built and released, with thousands of optimized app apps available for download.
At the time, it was rumored that the iPad would cost as much as $1,000. When Apple finally released the product, however, it cost just $499. It was Steve Jobs’s vision, combined with Tim Cook’s logistical talent, that made this price possible. IPad technology has become more accessible, not only because of its interface, but also because of its price.
From the start, even Apple didn’t know exactly how the iPad should be located. They know it has potential, but its future is shrouded in gloom and there is no clear development goal.
The iPad series was released in stages. The Wi-Fi version was released in the U.S. on April 3, 2010, and the Wi-Fi plus 3G version was released on April 30, 2010, and on May 28, 2010 in the international market. While some see the iPad as “unimaginative” and “just a big iPhone,” the iPad’s iPhone-like consistency and iMAX make it key to its success. Walt Mossberg, amedia source, commented that the product was almost a laptop killer. He said at the time: “For the past week or so, I’ve been testing a smooth, lightweight, silver or black tablet product called the iPad. After spending hours testing it, I believe this beautiful new touchscreen device from Apple has the potential to transform the portable computing space and challenge the mainstream of laptops. It can even help push the finger-touch interface beyond the mouse-driven interface that has prevailed for decades. “
Joshua Topolski, former editor-in-chief of Engadget, argues that the iPad is not only a product, but also a killer and a driving force in the field of electronic consumption. The person who buys the iPad must be one of the following, one is not only seeing the immediate, but also seeing the potential of the iPad product, and excited about the potential, and those who want to make their computing tasks easier, faster and easier to complete.
Apple sold more than 300,000 iPads in its first weekend. Apple says it feels good to launch the iPad, which will change the rules of the game in the industry. iPad users download edited more than three apps and opened an e-book within hours of opening their new iPad.
By May 3rd, when the Wi-Fi-3G model was launched, iPads had sold 1 million units. Apple said it took just 28 days to sell 1million iPads, less than half the time it took for the iPhone to achieve the sales figure (74 days), and that demand continued to outpace supply and required overtime to get the magic product to more customers as quickly as possible. In short, Apple has once again accomplished the impossible task of creating the world’s first commercially successful tablet.
Operating system integration
Shortly after the iPad adopted iPhone OS 3.2, Apple pre-released the iPhone OS 4. The operating system was renamed iOS 4 on WWDC 2010 and was released with the iPhone 4 shortly thereafter. IOS 4 also appeared on the iPad late in the fall of 2010. Eventually, iOS 4.2, launched in November 2010, unified the operating systems of Apple’s iPhone and iPad product lines. Since then, the operating systems of the two products have remained the same.
The iPad has even caught Apple’s rivals off guard even more than the iPhone. In early January 2010, Microsoft’s Steve Ballmer took the stage at the Consumer Electronics Show (CES) to demonstrate HP’s tablets in an attempt to take the lead in the tablet market. But badly, their producthas have few orders, although it does include a handy pop-up plastic component with a Windows license printed on it. For years, Microsoft has insisted that the tablet’s full-windows feature is a good feature, but the market has reacted lukewarmly.
Samsung, despite Google’s wishes and suggestions, pushed the Android Gingerbread operating system onto the tablet, launching the original Galaxy Tab, which runs extended smartphone software. BlackBerry is trying to turn their big-screen phones into tablets, and despite the more pressing phone needs they face, their PlayBook can’t even handle the signature email system, which ends in a dismal end. Palm launched TouchPad, expanding their sophisticated web OS operating system, but a few months after Apple launched the iPad 2, they had to start following the specifications that were aimed at the original version of the iPad.
Perhaps the iPad is one of the greatest changes in consumer electronics history and the most leapfrogging of the products Apple has ever produced.
iPad Mini and Professional
By April 2011, when Apple stopped making the first-generation iPad, it had sold more than 15 million units. Not only did it exceed the iPhone’s first-year sales, but it also exceeded all other tablet sales combined. At the same time, there are 65,000 optimized iPad apps in the App Store. Of course, now we all know that this is just the beginning.
Now we have an iPad mini that can be put in your back pocket. There’s also the iPad Pro, paired with an Apple pen and a smart keyboard that many people can already replace laptops.
But the key to Apple and the iPad is the story of the iPad and the way it is told. Technology alone is not enough, and Apple knows it. With the iPad, people can do amazing things where traditional computers can’t.
With the iPad story, let’s wait and see what transforms electronics will emerge over the next eight years.