The hotly-anticipated US “artificial meat first” Beyond Meat has suffered a rare setback, with Tim Hortons, Canada’s largest restaurant chain, stopping selling its products in stores in Ontario and British Columbia. Beyond Meat shares closed down 3.7 per cent on Tuesday, after falling more than 2 per cent after the news.
Tim Hortons began testing Beyond Meat at nearly 4,000 restaurants across Canada last June, but narrowed its offering to stores in Ontario and British Columbia in September.
“We have introduced Beyond Meat as a limited time supply,” Tim Hortons said in a statement on Tuesday. We always listen to our guests and test new products that are consistent with our core menu products. We may also resupply Beyond Meat products in the coming. “