“BoJack Horseman”, which opened in 2014, has attracted a loyal fan base for Netflix. But as the show draws to a close, the era of Netflix will come to an end. As a streaming video-on-demand platform, Netflix is known for its high-quality home-made dramas. From 2013 to 2014, for example, the company created an incomparable image among audiences with episodes such as “Women’s Prison” and “House of Cards.”
(Pictured: Netflix, via TheVerge)
Ted Sarandos, Netflix’s chief content officer, told The Hollywood Reporter in 2013 that the company doesn’t want to overreact on issues such as competing with content networks such as Starz.
In recent years, however, Netflix has faced increasing competition and challenges as major content providers build their own platforms and launch original shows. At the same time, it’s a good time to seek creativity and creators.
In 2019, Bob-Waksberg told the Los Angeles Times: ‘The first two seasons were a bit hard-won, and they spent a lot of time and effort.
The good news is that Netflix seems to be betting on the right thing. In 2015, Sarandos said audience demand for original series was growing. In addition, CEO Reed Hastings sees “BoJack Horseman” as his favorite show.
During the 2015 earnings conference, he even donned a “BoJack Horseman” themed sweater. At the same time, Netflix wants to cement trust in the company and continue to delve into audience tastes.
After the second season began, the audience commented that “BoJack Horseman” is a smart, interesting, sincere animation series. S2E07’s “Hank After Dark” and other collections have won many awards.
In July 2015, Netflix gained ground in the entertainment industry, but it also made its competitors red-eyed. Jeff Bewkes, a former Time Warner CEO, responded that the company didn’t want the content it had worked so hard to create to marry others.
In September 2015, 21st Century Fox CEO James Murdoch announced that the company was changing the way content is sold to digital streaming services such as Netflix. Netflix executives are also well aware of this.
Netflix’s long-term debt spending has also started to rise after the cost of buying the show soared. In response, the company has begun to introduce more diverse shows, such as reality TV, while maintaining its original momentum.
By 2018, however, “BoJack Horseman” was already in its fifth season, and Netflix’s arch-rivals were starting to make a splash, as Disney, for example, was mulling the launch of its own Disney Plus streaming platform.
Warner Media is working on a new strategy with HBO Max, and NBCUniversal and Viacom CBS are stepping up their preparations. Netflix must continue to increase its content budget and raise its debt burden to catch hits such as Friends and The Office.
In 2019, Netflix renewed the final season of “BoJack Horseman” Although the creative team expressed understanding, it was not willing to end there.
Looking ahead, Netflix isn’t going to change anytime soon. After all, the freshness and impact of episodes such as Stranger Things and The Revenaling proves Netflix’s innovative creative power.
But under the pressure of increasing competition, the market for streaming content will become a red sea.