Apple’s smartphone market share outstripped all of its competitors in the fourth quarter of 2019, thanks to the popularity of the iPhone 11, according to the latest research report. According to the latest statistics released by Strategy Analytics, iPhone shipments in the fourth quarter of 2019 ended Dec. 70.7 million, accounting for 18.9 percent of the global market. That’s up 7 percent from 65.9 million units a year ago, when Apple was second only to Samsung.
Neil Mawston, executive director of Strategy Analytics, said: “This is Apple’s best growth performance since 2015. Apple’s share of the global smartphone market has risen from 18 per cent to 19 per cent in the past year. Apple is recovering because of lower prices for the iPhone 11 and rising demand in Asia and North America. “
Apple was followed by Samsung, which shipped 68.8 million smartphones in the final quarter of 2019, with an 18.4 percent market share. The South Korean tech giant shipped 69.3 million units in the same period in 2018, with a market share of 18.4 percent. But it remains the largest company to ship in 2019.
Huawei was third in the quarter with 56 million shipments and 15% market share, while Xiaomi was fourth with 33 million shipments and 8.8% market share. Rounding out the top five was OPPO, which shipped 30.5 million, with an 8.1 percent market share.