EA has focused too much on developing online service games in recent years, and they hope their products will continue to generate revenue for companies after they are launched through micro-trades and other digital purchases (DLC, etc.), such as FIFA’s Ultimate Team and Apex Hero.
But Reborn Studios’s all-out stand-alone game, Star Wars Jedi: Fallen Order, did a great job, surpassing the company’s high target, in EA’s words, which made EA realize that they didn’t have to make multiplayer games like Star Wars: Frontline on Star Wars.
EA CFO Blake Jorgensen said: “Star Wars Jedi: Fallen Order has exceeded our expectations. We had expected sales of between 6 and 8 million units in fiscal 2020 (as of March 31, 2020), but in the third quarter alone it met that target. We now expect sales to reach 10 million units in the current fiscal year, which is a remarkable result for a stand-alone action game. ”
EA CEO Wilson said: “While social interaction and multiplayer play are a very important part of most Star Wars players, what we saw in the last quarter was the appeal of inspiration and escape mode – living in the story of the Jedi Knights. So as we move forward, you should imagine that we will continue to expand the vitality and depth of star wars, the IP, to meet the needs and expectations of a wider audience of players. ”
Media said Wilson’s statement translated over that he thought EA saw the value of star wars games outside of the Star Wars-style shooting game, and that players could look forward to more types of Star Wars games in the future, rather than just FPS games. In particular, Wilson points out “inspire and escape mode” games, which means that in the future we will continue to see players play a role in exploring the Star Wars universe.