Despite Apple’s strong fourth-quarter performance, full-year 2019 sales were downbeated by Huawei, according to a new report from market analysts such as Strategy Analytics, Counterpoint Research and Canalys. Samsung is known to remain a leader, selling 300 million smart machines in 2019. Huawei, the second-largest company, sold about 240 million units, while third-ranked Apple sold just under 200 million.
Huawei’s inability to offer Google’s apps and services on new devices has led to poor performance in overseas markets due to US policy. However, the company has achieved impressive growth in 2019, supported by the local market.
According to Counterpoint Research, the local market accounts for 60% of Huawei’s sales. Even with strong performance in the fourth quarter, it continued to boost its 2019 global shipments by 17% from 2018.
Canalys noted that Huawei had hoped to challenge Samsung’s number one smartphone maker in 2019, but unfortunately failed to do so. It is not known how the future will develop.
In addition, Huawei had more smart machine shipments than Apple in June-July as early as 2017. The following year IDC reported that its second-quarter sales figures had outpaced Apple’s.
In 2019, Huawei surpassed Apple by more than apple, selling more phones throughout the year. Of course, we can’t ignore Apple’s strong performance in Q4 2019.
Xiaomi and OPPO are in the top five (from Canalys)
Three market analysts agreed that sales outstripped Samsung last quarter, thanks to the release of new products from the lower price iPhone 11 series.
Apple’s mobile sales increased by 7-11% in the Fourth quarter of 2019 compared to the same period in 2018. Next month, however, Samsung will unveil its flagship Galaxy S20, which is expected to take a turn for the game against Apple.
After that, Apple could launch the long-rumoured iPhone SE 2 (or iPhone 9), which will be a huge attraction for consumers in price-sensitive markets such as India.
Finally, despite some notable results, all three analysts believe the industry will have fewer handset sales in 2019 than in 2018.
“This is the first time that the smartphone market has seen a two-year decline in sales,” Says Counterpoint Research. 2020 may be another challenging year as U.S. restrictions continue and the potential impact of the 2019-nCoV outbreak on the supply chain.