iPad reverses global tablet trend: 2019Q4 sales soar 22% for nearly 50 million units a year

Recently, IDC, a well-known statistical organization, released market statistics for tablet products for the fourth quarter of 2019. Between October and December 2019, 43.5 million tablets were sold worldwide, down 0.6% year-on-year. Most of these brands have suffered a big decline in tablets, and Apple has used the iPad to pull back and revive the entire tablet market.

iPad reverses global tablet trend: 2019Q4 sales soar 22% for nearly 50 million units a year

Specifically, Apple’s iPad sold 15.9 million units, up 22.7 percent year-on-year and a market share of 36.5 percent.

In second place was Samsung, with 7 million units sold, 16.1% of the share, down 7.4% YoY; Huawei was third with 4 million units, 9.1% of the share, down 2.8% YoY; and Amazon was fourth with 3.3 million units, with a share of 7.6%, down 29% YoY.

Lenovo was fifth with 2.5 million units, with a 5.8 percent share, up 8.3 percent from a year earlier.

iPad reverses global tablet trend: 2019Q4 sales soar 22% for nearly 50 million units a year

For the whole of 2019, Apple’s iPad remained the biggest winner, selling 49.9 million units, up 34.6 percent from a year earlier. Samsung, Huawei and Lenovo all fell to varying degrees.