Amazon explains why it tracks Every Click for Kindle users

In the e-reader market, Amazon’s Kindle product line is a well-deserved winner, and the company provides Kindle users with vast book resources and convenient synchronization capabilities. But what about Amazon’s recent revelations that it’s also tracking every click, recording and storing data on a device? Earlier this week, The Markup investigative journalist Adrianne Jeffries revealed the details behind the scenes in a tweet.

Amazon explains why it tracks Every Click for Kindle users

(Pictured: Amazon, via TheVerge)

Yet Amazon is clearly ready, claiming it is doing so to support the Kindle’s “silent sync” feature.

The company says it allows readers to sync the exact location of books between different devices in real time, as well as bookmarks, notes, highlights, and more.

By tracking the page-turning point and the book you’re reading, you can track the location of your book correctly and keep the data in sync.

In addition, specific data can be used to enhance Reading Insight sits down reading goals and celebrate reading milestones.

Amazon explains why it tracks Every Click for Kindle users

But what bothers us most is that Amazon uses the data and insights it collects to improve the kind of experience.

For example, we notice that readers often repeatedly tap the page back and forth, speculating that it might try to flip back and forth between pages and refer to different parts of the book.

To solve this problem, we have established several navigation features, including ‘page-turning’ and the ability of customers to scroll through their books continuously while reading.

As for the exact data records, Amazon did not say how long it would stay, but said it would strictly comply with the company’s Privacy Statement and related laws and regulations while protecting customers from fraud or communicating through other means.

If you don’t want Amazon to continue to record every click on the Kindle by default, try going into the Kindle settings screen and disabling Whispersync.

It is important to note that this can have an impact on the cross-device synchronization experience.