According to a new research report by market research firm Strategy Analytics, global shipments of 5G smartphones in 2019 were close to 19 million units, and demand was much higher than expected. Huawei’s handsets account for 37% of the global market share of 5G smartphones, while Samsung is second with 36%.
In 2019, the top five manufacturers in global 5G smartphone shipments and market share are Huawei, Samsung, Vivo, Xiaomi and LG, and more than half of them are domestic brands.
Huawei is number one, shipping 6.9 million 5G handsets worldwide in 2019, with a market share of about 37%. Because of U.S. sanctions, almost all of Huawei’s 5G smartphones are shipped in China. Huawei’s best-selling 5G models include the Mate 20 X 5G and Mate 30 Pro 5G.
Samsung’s 5G smartphones are shipped globally, with a market share of about 36%. Samsung’s 5G smartphone shipments are international, with major shipping countries including South Korea, the United Kingdom and the United States. Samsung’s most popular 5G models include the Note 10 5G and S10 5G.
Vivo has 2 million global 5G smartphone shipments and a market share of nearly 11%. Vivo’s 5G smartphone products are mainly sold in China, where it remains its main market.
Xiaomi 5G smartphones shipped 1.2 million units worldwide, with a market share of more than 6%. Xiaomi is quietly making progress in Western Europe and working with operators from Switzerland, the UK and elsewhere.
LG’s 5G smartphones are shipped worldwide with 900,000 units and a market share of nearly 5%. LG focuses on North America and South Korea, where it has limited operations.
Notably, according to Strategy Analytics, global shipments of 5G smartphones have grown from “zero” in 2018 to 18.7 million units in 2019. Demand for 5G smartphones is much higher than expected. Fierce competition from Chinese manufacturers and large subsidies from South Korean operators have been the main drivers of 5G demand. Other regions, such as the US and Europe, lag behind Asia, but are expected to close the gap with Asia later this year.
But at the same time, Neil Mawston, executive director of Strategy Analytics, noted that Apple’s upcoming 5G model on the iPhone could be the hottest part of the global smartphone market this year. As a result of the recent outbreak, 5G supply and demand in Asia and around the world are likely to slow in the first half of 2020, and the industry should be prepared for a sluggish sales season.