“We don’t know how much money Google makes from hardware,” Marketwatch wrote two years ago. That’s no longer entirely true — the company’s hardware division is already a multibillion-dollar business, the company said on a fourth-quarter earnings call from parent alphabet.
That suggests that the hardware could be at least $2 billion, but in theory it could be even more, by combining with subscription services such as YouTube Premium and YouTube Music Premium.
Even if people know how much of this is hardware, it’s hard to tell which devices are leading the way. Google, for example, has never reported sales figures or revenue for its Pixel phones, even though it is known that the flagship phone has been struggling for some time and that sales have not been very good since the Pixel 4 was released. And even good news, such as when the company revealed that the original Google Wifi had become the best-selling Wi-Fi router, did not release sales figures.
Rick Osterloh, Google’s head of hardware, told The Verge last May that the company’s hardware data was good, but it had not reached its five-year target.
Google’s Sandal Pichai today revealed how big the company has been paying Android app developers over the years — $80 billion so far, dating back to the launch of Android Market in 2008.