PETA Super Bowl ad accused of deliberately linking species discrimination to racial discrimination

Media reported that a Super Bowl ad blocked by PETA, a campaign group, was allegedly intended to link “Speciesism” to “racism”, sparking a huge controversy on Twitter. In the form of the ad, many see NFL players kneeling to protest the use of violence against blacks by U.S. police. In the “Star-Spangled Banner” background, the animation of bees, bears, and even fish have the action of bending.

PETA Super Bowl ad accused of deliberately linking species discrimination to racial discrimination

(Image via TheVerge)

PETA said in a statement that the ad was inspired by former 49ers quarterback Colin Kaepernick, who knelt during the NATIONAL anthem at an NFL stadium to protest police violence against blacks in the United States.

The PETA Super Bowl Ad (via)

PETA claims the ad aims to end “species discrimination” and prevent humanabuse of other species. The NFL, however, banned players from kneeling during the national anthem and put pressure on Fox to ban the ad during the Super Bowl.

PETA Super Bowl ad accused of deliberately linking species discrimination to racial discrimination

Kaepernick, the NFL and Fox did not respond to requests for comment, but PETA still seems to be visible to every Twitter user. However, after seeing, many people have a feeling of disgust.

PETA Super Bowl ad accused of deliberately linking species discrimination to racial discrimination

Astead Herndon, a New York Times reporter, teased the ad, easily gaining thousands of likes.

PETA Super Bowl ad accused of deliberately linking species discrimination to racial discrimination

Climate writer Mary Anna?se Heglar also criticized the association of blacks with horses in an interview: “In the eyes of some psychologically superior activists, they care more about animals than blacks and other people of color.”