Apple’s popular Apple Watch set a new record in 2019, and analysts now say it sold more than the entire Swiss watch industry, according tomedia outlet Apple Insider. “We estimate that Apple Watch will ship 30.7 million units worldwide in 2019, up 36% from 22.5 million in 2018. Steven Waltzer, senior analyst at Strategy Analytics, said: “Attractive design, user-friendly technology and a combination of sticky applications make the Apple Watch popular in North America, Western Europe and Asia. “
Neil Mawston, executive director of Strategy Analytics, added: “We estimate that global shipments for the Swiss watch industry as a whole will be 21.1 million units in 2019, down 13% from 24.2 million in 2018. According to Mawston, traditional watches are popular with older consumers, while younger buyers tend to prefer smartwatches such as the Apple Watch.
It is not clear how accurate Strategy Analytics’ data is. Apple has not disclosed specific sales figures for the Apple Watch for more than a year, and the category has been embedded in a larger business. Apple said in 2019 that more than 75 percent of Apple Watch buyers are new customers who are buying the Apple Watch for the first time. This year, Q1 Apple wearables revenue has exceeded Mac’s revenue, business revenue than the size of the Fortune 150 companies.
The Apple Watch, like other Apple wearables, has been particularly strong in 2019. Apple’s wearables generated $10 billion in revenue in the quarter, up from $7.3 billion a year earlier, and both the Apple Watch and AirPods set new records for the company. The segment also includes Beats headsets and HomePods.