Google incubator Area 120 has just launched a tool called Demand Demand, which is designed to help popular artists better plan their concerts. For example, ticket pricing, or a specific city schedule. According to Pollstar, the Jonas Brothers’ global tour was a success. But the Demand tool, launched on Wednesday, is expected to make the music industry even more successful.
(From: Google, via Cnet)
It is understood that The Area 120 combines Google Search, YouTube and other data about artists to better plan live shows for marketing, brokerage, record labels and other staff, ideally catering to the actual needs of fans (such as suitable ticket prices and date arrangements).
(Trend / Trend)
In a briefing last week, Demand co-founder Parag Vaish said the industry lacked the right data to help artists make informed decisions.
(Pricing / Pricing)
Nick Turner, another co-founder, adds: The music industry has always relied on historical data rather than providing real-time data like Demand.
(Insights / Insights)
In Demand, Google Trend ingress can provide specific details of what fans are searching for. And over time, YouTube data can reveal fans’ predictions of interest in artists.
(Valid / Effectiveness)
By adding third-party data sources about ticketing (even average ticket prices in the secondary market) and helping filter data across cities, Demand can provide a new perspective on the music market for artists’ next concerts.
Introducing (DEMAND via)
Finally, as a free tool, anyone interested can request Access to Demand from Area 120.