Google to crack down on video ads that undermine user experience in August

With Google’s efforts, Chrome users may be able to tolerate fewer mandatory spam ads. Under the company’s plan, it will begin blocking “non-skipable” title ads, ads that heavily block video content, and ads in the middle of videos — as long as the video lasts less than eight minutes. In fact, that’s the official guide developed by Google’s “Better Advertising Alliance.”

Google to crack down on video ads that undermine user experience in August

(Image via TheVerge)

Members of The Alliance for Better Ads, which also include companies such as Microsoft and Facebook. The lead implementation of this guide is expected to have a positive impact on other companies in the industry.

While reducing spam ads sounds as fast as cracking down on spam, Google doesn’t seem to be acting entirely selflessly.

After all, setting the benchmark means that other companies must also design ads the way YouTube does.

Google to crack down on video ads that undermine user experience in August

“We found that even less than 3 minutes of ad content can wreak havoc on the video content experience of less than 8 minutes,” Google wrote.

For understanding, the company also offers a series of GIF stographic demos, such as ads that appear in front of the video content for 31 seconds, but cannot be skipped in 5 seconds.

Google to crack down on video ads that undermine user experience in August

The second scenario is that ads that appear in the video center, no matter how long they take, can be plagued by the user experience.

The third is a picture or text ad that appears above the video currently playing, a third in the middle of the player window, or over 20% of the content.

Google to crack down on video ads that undermine user experience in August

Although Google said in a blog post that its Own YouTube platform would follow the guidelines, we think YouTube may have been ready.

As for what Microsoft and Facebook see, it’s not clear yet what to do. But in any case, it sounds like all advertisers need to comply with the new standardby by August 5.