Report: Q3 Global Tablet Market Size Down 4% YoY in 2019

According to a study released by Strategy Analytics, the Q3 global tablet market fell 4% year-on-year in 2019, with 38.2 million units shipped. Amazon’s strong ecosystem, low retail prices, updated product mix and Prime Day promotions in July helped drive sales of Amazon’s tablets up 141 percent year-on-year, with a 14 percent market share, making it the world’s second-largest tablet maker for Q3 in 2019, according to the report.



Eric Smith, director of research services for Connected Computing Devices at Strategy Analytics, said, “Apple’s 2019 Q3 release of a larger seventh-generation iPad with keyboard support at the same price as previous models, helping to boost shipments by 4% year-on-year.” The company’s bigger earnings growth suggests that the iPad Pro portfolio is stronger than last year, as Apple’s average wholesale price rose 9 per cent. “

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