TikTok wants ‘facelift’ with Instagram template

Tiger Sniffer: This article was compiled from Malaysia’s The Star, Indian tech media Gadgets Now and Social Media’s short video platform TikTok are testing a new user display, effects and Facebook-owned photo and video sharing The platform Instagram looks a bit like it.

“我们一直在寻找提升用户体验的新方法。最近我们正在测试新的用户个人资料界面。我们希望,新功能可以给予用户更多的自主权,让大家设计出更符合自身特征、充满个性化的界面。”一位 TikTok 的发言人周一表示。

It is reported that the new data interface will move the “number of followers” to the left, but also in the data input and output system to do more design. According to New York Times reporter Taylor Lorenz on Twitter, the new page reads:

TikTok wants 'facelift' with Instagram template

And the old page is like this:

TikTok wants 'facelift' with Instagram template

Compare the new page with the Instagram page (Instagram on the right) to see:

TikTok wants 'facelift' with Instagram template

Isn’t it inthe Ins wind?

In addition, TikTok is testing another feature: users can add links to e-commerce sites on their profile pages, apparently to facilitate content realization by video creators.

But this cash-out approach is a bit conservative compared to its new rival, the US short-video app Byte (yes, the name is similar to that of TikTok’s parent company, ByteDance).

Byte was founded by Dom Hofmann, co-founder of Vine. In a recent statement, the site wrote that Byte is about to launch a creator incentive mechanism, and that the profits of video creators will be determined by the amount of views on their published content. During an undetermined trial period, “the content itself will generate 100 percent of all advertising revenue back to the user,” the statement said, while “creators will also receive the vast majority of advertising revenue over a longer period after the end of the trial period.”

Unlike TikTok, this model may, in the long run, contribute to the overall content quality on the Byte platform.

“For years, TikTok hasn’t provided an official cash-out channel for videos released by creators,” said Katie Williams, a mobile Internet watcher and analyst at Sensor Tower.

“Creators are able to generate revenue on TikTok, but the channel comes from their brand partners or sponsors, not TikTok. If the creators want to earn this revenue, they need to negotiate with the brand or sponsor themselves. The entire process Is TikTok is out of the picture, and the platform side doesn’t help the creators. Of course, the cashing channel is not only this one, directly in the streaming channel snooze is also OK. But with this model, creators are less profitable. By contrast, Byte’s incentive to directly link revenue to clicks is more attractive and feasible. Williams said.

But Williams also noted that “while the relationship with Vine gave Byte a good start, it doesn’t guarantee success in the context of the growing saturation of the short video platform market.” “

Vine was born in the summer of 2012, but was bought by Twitter shortly after it went live. In its first week online alone, Vine has downloaded more than 1.3 million downloads on iOS and Google Play, according to Sensor Tower. Of this, 70 per cent came from the US, followed by the UK and Canada at 7 per cent and 6 per cent respectively.

But the good times didn’t last long, and Twitter’s Vine hasn’t been profitable, so the platform was shut down in 2016.

Byte’s competitor is TikTok, and the latest figures show that the total number of downloads in the Apple App Store and Google Play reached 1.5 billion, with 466.8 million downloads among Indian users.

According to Sensor Tower, Total downloads for TikTok in 2019 were 614 million, up 6 percent from the previous year, and the year, TikTok surpassed Facebook as the world’s second-highest-downloaded app, behind the number one WhatsApp. Of the total of 614 million downloads, 277.6 million indian users downloaded, accounting for 45% of the world’s total downloads.

The phenomenon urges platforms such as Instagram to also invest more in short-term content. TikTok’s parent company is Beijing-based ByteDance. The latter acquired musical.ly, a popular American app for young people, in 2017, so it could also be seen as a precursor to TikTok. The acquisition also helped ByteDance expand its overseas markets.

But TikTok’s rapid growth has also caught the attention of regulators. Government regulators, including the United States, are concerned about TikTok’s invasion of user privacy. In response, TikTok repeatedly issued a statement saying that user information on its platform was not stored in China, but was in an overseas database. In addition, they stressed that the company has done a lot to protect the privacy of underage users.

In contrast to TikTok, byte inherits Vine’s unique 6-second video, but it doesn’t include the small, easy-to-use features built into TikTok, such as mixing effects and transition sound. In fact, the presence of these small features is an important reason why TikTok has a large number of users.

Oliver Riches, a 21-year-old who lives on the Isle of Wight in the UK, is a “double user” of TikTok and Byte. Turning to the difference, he says that because TikTok has a larger platform, it does get more traffic exposure to publishing works on it;

Mr Riches said he had taken part in Byte’s Creators Feedback program, which has not yet been officially launched in the UK.